Market Research Data Analyst

This is a fully remote position, open to applicants in Alabama, +31 more states.

📋 Description

• Analyze industry literature and research publications while maintaining a system for curating publications, competitive intelligence, and internal reports.

• Develop landscape summaries on topics pertinent to higher education, continuously updating them with new data and publications.

• Utilize third-party platforms to extract and summarize market data concerning programs and demographics.

• Assist Product Marketing by providing data summaries for program evaluations and exploring new programs or products.

• Perform in-depth, ad hoc research on market and competitive trends.

• Construct, maintain, and update data models from external data sources (e.g., IPEDS) using tools like Microsoft Fabric/PowerBI.

• Create and manage Python data ingestion notebooks in BigQuery and Microsoft Fabric.

• Leverage existing data models to monitor and summarize internal performance trends across products, segments, and demographics.

• Design and enhance reports and dashboards based on feedback, insights, and institutional objectives.

• Proactively seek opportunities to enhance analytic projects and tools while anticipating feedback.

• Present analysis results to diverse audiences in various formats.

• Employ project management software to manage multiple priorities and projects effectively.

• Consistent attendance, punctuality, and reliability are critical aspects of this role.

⛳️ Requirements

• Over 3 years of professional experience in market research analytics and/or relevant domain knowledge.

• Bachelor’s degree in Marketing, Analytics, or a related field.

• Understanding of higher education industry terminology and data sources.

• Ability to build and update models and reports in Fabric/PowerBI, with intermediate proficiency in DAX and PowerQuery.

• Familiarity with Python notebooks.

• Experience with SQL for data querying and ETL processes.

• Proficient in Excel, capable of performing lookups and mathematical calculations.

• Experience in creating and delivering PowerPoint presentations to a diverse range of audiences, from executives to individual contributors.

• Familiarity with SharePoint, Outlook, and project management software.

• Strong attention to detail, accuracy, and data validation.

• Ability to responsibly utilize Artificial Intelligence for workflows, summarization, and analysis.

🏝️ Benefits

• High-quality, low-deductible medical insurance

• Low to no-cost dental and vision plans

• 5 weeks of paid time off (plus nearly a dozen paid holidays)

• Employer-funded retirement

• Free tuition program

• Parental leave

• Mental health and wellbeing resources