Market Research and Insights Analyst

This is a fully remote position, open to applicants in Alabama, +31 more states.

📋 Description

• Analyze trends, competitive dynamics, learner behaviors, program demand, and other factors influencing U.S. higher education.

• Review and monitor industry literature and research publications.

• Maintain a system for curating publications, competitive intelligence, and internal research/reports.

• Create and regularly update landscape summaries pertinent to higher education.

• Utilize third-party platforms and public datasets to explore markets, programs, populations, competitors, and opportunities.

• Collaborate with Product Marketing and other teams on new programs, markets, audiences, and strategic inquiries.

• Provide data support for program portfolio reviews and new program proposals.

• Conduct ad hoc research on market and competitive trends.

• Develop, maintain, and update external data models and reports using tools like Microsoft Fabric/PowerBI.

• Monitor and summarize internal performance trends across products, segments, and demographics.

• Enhance reports and dashboards based on feedback, insights, and institutional objectives.

• Improve and anticipate feedback on analytical projects and tools.

• Present analysis findings to diverse audiences through various formats.

• Manage multiple priorities and projects using project management software.

• Perform additional duties and responsibilities as assigned.

⛳️ Requirements

• Over 3 years of professional experience in market research.

• Bachelor's degree in Marketing, Analytics, or a related field.

• Experience in analyzing information, deriving meaningful insights, and communicating findings to diverse audiences.

• Familiarity with terminology and data sources within the U.S. higher education sector.

• Capability to build and update models and reports in Fabric/PowerBI, including intermediate skills in DAX and PowerQuery.

• Proficient in Excel, including performing lookups and utilizing mathematical formulas.

• Experience in creating and delivering PowerPoint presentations to audiences ranging from executives to individual contributors.

• Familiarity with SharePoint, Outlook, and project management tools.

• Strong attention to detail, accuracy, and data validation.

• Ability to responsibly utilize Artificial Intelligence for workflows, summarization, and analysis.

• Employees must reside in and work from one of SNHU's approved states.

🏝️ Benefits

• High-quality, low-deductible medical insurance.

• Affordable dental and vision plans.

• 5 weeks of paid time off.

• Nearly a dozen paid holidays.

• Employer-funded retirement plan.

• Free tuition program.

• Parental leave.

• Resources for mental health and wellbeing.

• Reliable internet connection and a dedicated, well-equipped workspace for remote employees.