Market Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee designated regional territories to fulfill marketing goals and objectives.

• Expand the WM customer base by boosting comprehensive customer acquisitions.

• Arrange regular account visits alongside the revenue team, dispensary clients, and brand clients to promote “retail appreciation days.”

• Strengthen client relationships through impactful engagement and support initiatives.

• Maintain current relationships while engaging new potential customers.

• Implement culturally relevant strategies and programs that benefit WM clients, customers, and the industry.

• Collaborate with the Weedmaps Cultural and Events department to propose locally pertinent activations.

• Carry out programming within a designated marketing budget.

• Comprehend regional marketing strategies and customize them to optimize field market spending.

• Work with and guide key stakeholders in designing and executing campaigns, partnerships, and events within their market.

• Build strategic alliances with culturally relevant partners.

• Assess the return on investment (ROI) of partnerships, events, campaigns, and marketing strategies.

• Support overarching revenue and marketing team objectives and initiatives.

• Propel Weedmaps collaborative strategic partnership programs across various categories, including Entertainment, Fashion, Cause, Creative, and Sports.

• Oversee all facets of event production, including agreement negotiations and execution, planning and project management, budgeting and invoicing, internal coordination with cross-functional teams, vendor negotiations and management, risk assessments, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), as well as pre- and post-event reporting.

• Motivate the team to reach their potential by offering clear vision, objectives, and actionable feedback.

• Efficiently manage stakeholders to meet regional market OKRs.

• Ensure all stakeholders are trained and adhere to company standards.

• Operate a company-owned vehicle for business-related events.

⛳️ Requirements

• Bachelor’s degree in business, marketing, communication, or a related field.

• A minimum of 7 years of experience in marketing or a similar management position.

• Familiarity with cannabis marketing best practices.

• Professional, philanthropic, and/or community experience within the cannabis industry.

• Proficiency with marketing tools and software.

• Experience in the technology sector.

• Ability to engage with individuals from diverse levels and backgrounds in a team setting.

• Exceptional organizational and communication skills.

• Strong leadership, problem-solving, and networking abilities.

• Must possess a valid driver’s license with minimal points.

• Willingness to travel up to 80% of the time.

🏝️ Benefits

• Physical Health (Medical, Dental & Vision).

• 100% employer-covered premium for employees.

• Up to 80% coverage for dependents.

• Company HSA contribution with the High Deductible Health Plan.

• 401(k) Retirement Plan (employer matches contributions up to 3.5% of employee contributions).

• Basic Life, Voluntary Life, and AD&D Insurance options.

• Supplemental voluntary benefits.

• Student Loan Repayment/529 Education Savings with a monthly company contribution.

• FSA (Medical, Dependent, Transit, and Parking).

• Voluntary Life and AD&D Insurance.

• Critical Illness Insurance.

• Accident Insurance.

• Short- and Long-term Disability Insurance.

• Pet Insurance.

• Identity theft protection.

• Legal access to a network of attorneys.

• PTO, paid sick leave, and company holidays (including a holiday shutdown in 2026).

• Paid parental leave.