Market Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• The Market Manager will oversee the implementation of the company's strategic initiatives both on and off-premise throughout the Western MA market.

• Responsible for the daily management of distributors, ensuring compliance with our brand policies, achieving distribution goals, and facilitating promotional activities.

• Training distributor sales personnel, monitoring competitive market actions, and assessing distributor performance against our initiatives.

• Supporting the District Manager as a direct report.

• Engage with key on-and off-premise accounts within the designated area to establish robust working relationships.

• Advocate for our brands to drive increased volume and assist distributors in meeting our objectives.

• Serve as the primary liaison for distributor sales teams, keeping them updated on local and national goals and initiatives while offering support for all sales-related tasks.

• Conduct product seminars at accounts and with distributor sales teams.

• Provide updates on National Account Mandate compliance as required.

• Remain informed about customer and consumer trends.

• Maintain a calendar of activities and promotions, ensuring effective communication with distributors and third-party agencies and managing promotional company activities. Execute brand training for staff.

• Deliver monthly market activity reports to the District Manager, outlining objectives, achievements, competitive activities, special projects, and any specific needs.

• Share market and competitive brand updates with the supervisor, including timely and accurate information about changing field conditions that could impact volumes and staffing changes at distributors and competitors.

• Review program and execution updates with distributor management.

• Provide feedback on the effectiveness of marketing and sales initiatives, including programs, POS materials, advertising, etc.

• Undertake special projects such as verifying pricing and distribution at on-and off-premise accounts.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Management, Marketing, or a related field; equivalent experience may be considered in lieu of formal education.

• A minimum of five (5) years of work-related experience in the distilled spirits/wine supplier industry.

• Strong analytical skills, particularly in gathering data from diverse sources and presenting it in formats suitable for various audiences.

• Knowledge of sales and marketing principles, including strategies and tactics for promoting and selling products or services, product demonstrations, sales techniques, and sales control systems.

• Effective managerial skills and strong presentation abilities.

• Excellent oral and written communication skills.

• Strong interpersonal skills.

• Proficient in Microsoft Office, including Word, Excel, and PowerPoint.

• A valid Driver’s License is required.

🏝️ Benefits

• Paid Vacation

• 11 Paid Holidays

• Health, Dental & Vision eligibility from the first day of employment

• FSA/HSA options

• 401K matching

• Employee Assistance Program (EAP)

• Maternity/Paternity Leave