Managing Director, Performance

This is a fully remote position, open to applicants in Canada.

📋 Description

• **What You’ll Do**

• **Executive Leadership**

• - Act as the executive leader accountable for the comprehensive performance marketing function, encompassing Paid Media and Client Services.

• - Collaborate with the COO and the executive team to establish and implement the long-term strategic vision for Clever Digital Marketing.

• - Contribute to company-wide planning, growth strategies, and operational leadership as a member of the executive leadership team.

• **Paid Media Strategy & Innovation**

• - Take ownership of the overall performance marketing strategy, ensuring exceptional execution across Paid Search, Paid Social, and emerging channels.

• - Recognize and advocate for new growth opportunities, technologies, platforms, and optimization frameworks that enhance lead quality and drive client revenue.

• - Ensure our performance marketing initiatives remain data-driven, scalable, and in alignment with changing platform and industry trends.

• - Maintain comprehensive knowledge of major advertising platforms including Google Ads, Meta Ads, and Microsoft Advertising.

• **Client Services Leadership**

• - Supervise the Client Services function, guaranteeing outstanding client delivery, retention, and account growth.

• - Create systems that seamlessly integrate Client Services and Paid Media, aligning teams around shared performance and business objectives.

• - Support senior client relationships with strategic oversight and executive presence.

• - Propel initiatives that enhance client retention, satisfaction, and expansion prospects.

• **Organizational Design & Team Leadership**

• - Design and scale the organizational structure across Paid Media and Client Services, ensuring clarity in leadership layers and responsibilities.

• - Lead and mentor a diverse, multi-disciplinary team of directors, managers, and specialists.

• - Develop strong leadership pipelines through coaching, mentorship, and succession planning.

• - Establish ascension systems that enable employees to advance into leadership positions.

• **Operational Excellence**

• - Direct quarterly and annual planning cycles for media strategy, departmental priorities, and performance forecasting.

• - Create and enhance scalable SOPs, quality assurance systems, marketing playbooks, and operational frameworks.

• - Collaborate closely with Operations and Analytics teams to implement systems that enhance performance visibility and decision-making.

• - Ensure teams operate under clear processes, strong accountability, and consistent performance standards.

• **Data & Performance Oversight**

• - Oversee performance reporting and forecasting across all paid channels and client portfolios.

• - Ensure teams utilize data and analytics to continuously enhance campaign performance and client results.

• - Set clear KPIs and performance benchmarks across departments.

• **Cross-Functional Collaboration**

• - Work closely with Operations, Analytics, and Executive Leadership to scale internal systems and infrastructure.

• - Support new business initiatives and agency growth opportunities through strategic leadership and expertise.

⛳️ Requirements

• **What We’re Looking For**

• - 10-15+ years of experience in performance marketing, with in-depth expertise in Paid Search and Paid Social.

• - 8+ years of senior leadership experience, including managing senior leaders such as Directors, Group Directors, and VPs.

• - Proven track record of overseeing large-scale paid media programs with monthly spends exceeding $10M.

• - Experience managing sizable teams of 50+ employees across various functions.

• - Agency experience leading both media strategy and client services delivery.

• - Strong operational skills with a history of building scalable processes, systems, and organizational structures.

• - Demonstrated capability to mentor and elevate senior leaders and department heads.

• - Exceptional strategic thinking paired with robust operational execution.

• - Experience integrating paid media, CRO, and creative strategies to achieve measurable growth.

• **What Makes You Successful in This Role**

• - You blend strategic leadership with operational discipline.

• - You have a passion for developing high-performance teams and fostering strong leadership cultures.

• - You excel in fast-growing organizations where systems and scale need to adapt swiftly.

• - You are both analytical and decisive, utilizing data to inform strategy while acting quickly to achieve results.

🏝️ Benefits

• **Benefits of Working at CDM**

• - Competitive base salary plus performance-based bonuses.

• - Flexible remote work environment with options for in-person collaboration (Vaughan, ON).

• - Group Benefits including Medical, Dental, Vision, and RRSP/401k Plan with matching, among others.

• - Company-provided MacBook computer.

• - Home office budget and Clever merchandise delivery to get you started.

• - Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!

• - The opportunity to shape and develop a high-performing Enterprise team.

• - A culture of performance and respect where exceptional work is achieved through extreme ownership, accountability, and collaboration.