Managing Digital Strategist

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Compose engaging fundraising and organizing emails.

• Writing reflects the voices and perspectives of our clients without requiring edits.

• Skillfully adjusts writing for various calls-to-action.

• Writing consistently applies effective theories of change.

• Collaborate with clients to edit, approve, and schedule emails.

• Solicits, accepts, processes, and incorporates feedback on copy from both senior team members and clients.

• Offers valuable and constructive feedback on copy to junior team members.

• Assists in enhancing the copywriting skills of junior team members.

• Code, produce, target, and test mass email communications.

• Ensure email code is complete and accurate, free of errors, and troubleshoot intermediate and complex code issues as needed.

• Adhere to internal testing processes; send email tests to team members for review and approval.

• Regularly volunteer to review and approve tests for others, often identifying and correcting errors before launch.

• Launch emails to targeted audiences without any mistakes.

• Utilize various CRMs to manage email programs (ActionKit, BSD, Action Network, NationBuilder, MailChimp, etc.).

• Achieve mastery in all CRM(s) utilized by their clients.

• Attain fluency in 1-2 additional CRMs.

• Train and mentor junior team members on new CRM systems.

• Analyze metrics and provide performance reports, best practices, and testing results back to clients.

• Compile metrics into cohesive, comprehensive, and well-structured reports.

• Analyze reports to derive strategic insights.

• Present reports, analyses, and strategic guidance to clients independently.

• Mentor and/or manage junior team members in preparing client reports.

• Prepare detailed monthly reports for clients.

• Independently create, present, and explain monthly reports to clients.

• Successfully coach junior team members through the process of generating monthly reports, providing constructive feedback.

• Serve as the primary day-to-day contact with clients.

• Maintain excellent communication with clients on a regular basis.

• Be highly responsive to client needs and requests.

• Anticipate and proactively respond to client needs.

• Participate in brainstorming sessions, team meetings, conference calls, etc.

• Contribute significantly — and often lead or volunteer to lead — brainstorming sessions, team meetings, and other internal gatherings.

• Develop monthly content calendars and objectives for clients.

• Create cohesive calendars that align with best practices for email scheduling, independently.

• Establish fundraising goals that are suitable for their clients’ programs and industry standards, without assistance.

• Help junior team members remain accountable for adhering to calendars and achieving goals.

• Conduct A/B testing for all activities.

• Propose innovative testing ideas.

• Conduct tests autonomously.

• Successfully complete tests; compile and present results.

• Ensure junior team members follow testing protocols.

• Assist junior team members with testing procedures and reporting.

• Create ActBlue fundraising pages and conduct tests.

• Build fundraising pages that align with client branding and digital fundraising best practices, independently.

• Regularly audit fundraising pages; collaborate with the product team to ensure fundraising page wrappers are up to date.

• Write copy for landing pages.

• Produce cohesive, suitable, and concise landing page copy without assistance.

• Contribute significantly to new client pitches.

• Provide relevant content for new client pitches; actively seek opportunities to contribute.

• Ensure content requires no editing or feedback.

• Directly oversee junior email team members.

• Assume a direct managerial role for at least one junior team member.

• Schedule and conduct regular check-ins with direct reports to discuss professional development, growth, and progress.

• Assist in setting employee goals, training, and development.

• Collaborate with direct reports to establish and achieve professional development goals.

• Support the training of junior employees and the onboarding of new hires.

• Manage the performance evaluation process with assistance.

• Conduct employee performance evaluations under supervision.

• Facilitate training sessions.

• Organize training sessions to educate new/junior team members and enhance team knowledge.

• Suggest training topics and oversee the development and delivery of corresponding training sessions.

• Provide feedback on programming and drafts.

• Offer constructive, thorough, and well-reasoned copy feedback and edits.

• Review email code for issues or discrepancies and recommend effective solutions.

• Project management.

• Independently manage projects.

• Oversee junior team members on projects.

• Teach project management skills to junior team members.

• Lead the setup of new client accounts.

• Efficiently manage new client setup and onboarding processes.

• Collaborate with our product team to develop landing pages and templates.

• Work with the product team to produce on-brand landing pages and templates that adhere to digital best practices.

• Set up CRMs.

• Configure and/or transition to a new CRM instance for a client.

• Play a role in managing Middle Seat’s email team.

• Suggest enhancements to email team systems.

• Assist in streamlining email team processes.

• Contribute to the interview and recruitment process for new email team members.

• Help determine client and backup allocation as well as team member workloads.

⛳️ Requirements

• Over 4 years of relevant experience in email fundraising (or a similar field).

• Mastery of 3 or more common CRMs or fundraising platforms (ActionKit, ActBlue, Blue State Digital, ActionNetwork, NationBuilder, etc.).

• Ability to rapidly learn new tools and CRMs.

• Expertise in email writing specifically for fundraising purposes.

• Understands and effectively utilizes theories of change.

• Exceptional writing skills (diction, grammar, sentence structure, spelling).

• Capable of switching voice and tone according to client needs.

• Proficient in HTML and CSS as necessary to operate major email programs.

• Able to manage large clients independently.

• Creative writing abilities.

• Enthusiasm for data analysis and testing fundraising content.

• A desire to contribute to fundraising efforts for major political campaigns, nonprofits, and causes.

• Strong attention to detail.

• Experience in informal or formal management or mentorship is preferred.

• Interest in helping to manage a diverse and growing team of email specialists.

🏝️ Benefits

• Salary beginning between $90,000 and $100,000.

• Commensurate with years and depth of experience.

• Profit-sharing plan: participate in the growth and success of Middle Seat.

• Mobile phone or internet reimbursement of up to $75 per month.

• Full premium coverage for health, dental, and vision.

• Zero deductible health plan.

• Wellness benefits, including free memberships to One Medical, Health Advocate, and Talkspace.

• $100 monthly reimbursement for student loans.

• $350 monthly reimbursement for mental health services.

• $1,000 annually allocated for professional development.

• 6% employer match on your 401k retirement account.

• 20 days of PTO plus 2 floating holidays.

• Unlimited sick leave.

• 12 weeks of paid leave for new parents and a discount on services from Kindbody.