Manager, UGC

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete UGC lifecycle for designated accounts—sourcing, briefing, reviewing, editing, and delivering content.

• Act as the main client-facing representative, showcasing UGC strategies and creative examples that demonstrate clear value.

• Create strategic frameworks and creative briefs that define content goals, target audiences, and success metrics.

• Ensure that all content adheres to legal, licensing, brand, and platform guidelines (Meta, TikTok, YouTube).

• Assist with live shopping initiatives across various platforms.

• Manage creator outreach, negotiations, onboarding, and training to ensure alignment on brand voice, visual standards, and campaign objectives.

• Foster and maintain strong relationships with creators to support long-term collaborations and consistent output.

• Monitor and analyze both organic and paid UGC/TikTok performance, pinpointing trends, hooks, and formats that enhance engagement and conversions.

• Compile and present performance reports to clients and internal stakeholders, highlighting insights that guide creative direction and ROI.

• Collaborate with creative, paid media, and account management teams to synchronize UGC strategy with broader campaign objectives.

• Generate UGC-style content for Lunar's sales team.

• Establish and maintain an internal library of categorized, reusable UGC assets for upcoming campaigns.

⛳️ Requirements

• Proven experience in managing client relationships and/or creator/influencer programs, preferably in an agency environment.

• Deep understanding of TikTok, Meta, and YouTube content formats and best practices for each platform.

• Proficient with video/content editing tools and basic performance analytics.

• Exceptional written and verbal communication skills; confident in presenting to clients.

• Highly organized with the ability to manage multiple accounts and deadlines concurrently.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• Collaborative and creative work environment.