Manager, Social & Brand Reputation Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the strategic direction, implementation, and advancement of social media and brand reputation initiatives for Penn Foster Group’s collection of brands.

• Broaden outreach to new demographics and enhance brand visibility across owned and emerging platforms.

• Influence the representation of the brand in wider digital discussions, including large language models (LLMs) and social search.

• Supervise the social media operations and lead a dedicated team.

• Create and execute thorough social media strategies for all brands.

• Enhance visibility and sentiment in LLMs and social search contexts.

• Optimize content for discoverability and precision across new platforms.

• Manage both proactive and reactive interactions within third-party environments such as Reddit and forums.

• Direct engaging social content strategies, with a focus on short-form video and platform-native material.

• Expand creator and influencer strategies in collaboration with the PR agency.

• Oversee, mentor, and develop the social media and community engagement team.

• Formulate unique social strategies for non-core brands.

• Establish processes for performance tracking, social listening, and insight generation.

• Provide actionable insights to Marketing, PR, Partnerships, and senior leadership.

• Maintain an active role in the execution, testing, and optimization of content and campaigns.

• Analyze performance data to refine strategies, enhance efficiency, and scale successful initiatives.

⛳️ Requirements

• Over 7 years of progressive experience in social media, digital marketing, or brand strategy.

• Proven experience in leading teams.

• A successful history of developing and scaling social media strategies that drive audience growth, engagement, and brand visibility.

• Experience in managing and nurturing high-performing teams.

• Solid understanding of social listening, brand reputation management, and community engagement best practices.

• Familiarity with creator/influencer strategy and partnership management.

• Awareness of emerging trends in LLMs, social search, and digital discoverability.

• Strong analytical abilities, with experience using data to guide decisions and communicate performance to stakeholders.

• Exceptional cross-functional collaboration and communication skills.

• Capability to influence senior leaders and partners.

• Experience managing multiple brands or business lines is preferred.

• High attention to detail, adaptability, and problem-solving capabilities.

• Comfort in navigating a fast-paced, evolving digital landscape with a test-and-learn approach.

• Must reside and perform work within the United States.

• Willingness and ability to travel as required.

• Employees are expected to be on camera during meetings unless extenuating circumstances arise.

• Successful completion of applicable pre-employment screening requirements.

• Completion of employment eligibility verification via Form I-9.

🏝️ Benefits

• Incentive compensation.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Flexible spending.

• Generous paid time off.

• Sponsored volunteer opportunities.

• 401K with a company match.

• Free access to all online programs.

• Remote work arrangement.

• Travel opportunities for team meetings, company events, conferences, and summits.