Manager, Social & Brand Reputation Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the creation and implementation of all-encompassing social media strategies for Penn Foster Group brands.

• Enhance audience reach, boost engagement, and drive measurable growth across key platforms.

• Formulate strategies to elevate brand visibility and sentiment within LLMs and social search contexts.

• Collaborate across functions to enhance content for discoverability and accuracy.

• Take ownership of and advance brand reputation management in social and digital arenas.

• Oversee proactive and reactive engagement in external spaces such as Reddit and forums.

• Direct the production of engaging, high-performing social content with a focus on short-form video and platform-specific content.

• Collaborate with Brand, Content, and Creative teams to ensure consistency, quality, and innovation.

• Scale creator and influencer strategies in partnership with the PR agency.

• Manage and cultivate the social media and community engagement team.

• Create tailored social strategies for non-core brands within the portfolio.

• Establish processes for performance tracking, social listening, and insight generation.

• Relay actionable insights to Marketing, PR, Partnerships, and senior leadership.

• Maintain active involvement in execution, testing, and optimization of campaigns.

• Analyze performance data to refine strategies, enhance efficiency, and scale successful initiatives.

• Report directly to the Sr. Director of Communications.

⛳️ Requirements

• Over 7 years of progressive experience in social media, digital marketing, or brand strategy.

• Experience in leading teams.

• A proven history of developing and scaling social media strategies that foster audience growth, engagement, and brand visibility.

• Experience in managing and nurturing high-performing teams.

• Strong knowledge of social listening, brand reputation management, and best practices in community engagement.

• Experience with creator/influencer strategy and partnership management.

• Familiarity with emerging trends in LLMs, social search, and digital discoverability.

• Ability to translate emerging trends into actionable strategies.

• Strong analytical capabilities and experience leveraging data to guide decisions and communicate performance to stakeholders.

• Excellent skills in cross-functional collaboration and communication.

• Ability to influence senior leaders and partners effectively.

• High attention to detail, adaptability, and strong problem-solving skills.

• Comfort in a fast-paced, evolving digital landscape with a test-and-learn approach.

• Experience managing multiple brands or business lines is preferred.

• Must reside and work within the United States.

• Must be willing and able to travel as needed.

• Employees are expected to be on camera during meetings unless there are extenuating circumstances.

• Successful completion of applicable pre-employment screening requirements.

• Completion of employment eligibility verification via Form I-9.

🏝️ Benefits

• Incentive compensation.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Flexible spending accounts.

• Generous paid time off.

• Sponsored volunteer opportunities.

• 401K with a company match.

• Free access to all Penn Foster Group online programs.

• Remote work arrangement.

• Travel opportunities for team meetings, company events, conferences, and summits.