This is a fully remote position, open to applicants in Canada.

• Develop and spearhead the SEM strategy across Google Ads and various search platforms.

• Oversee the structure of campaigns, strategies for scaling, and ongoing optimization efforts.

• Manage budgets, forecasts, and performance metrics against KPIs such as CPA, ROAS, and revenue.

• Translate business objectives into quantifiable paid search strategies and execution plans.

• Lead testing initiatives encompassing bidding strategies, audience targeting, and creative approaches.

• Analyze performance data and convey insights to stakeholders and clients.

• Collaborate cross-functionally with teams in strategy, analytics, and creative fields.

• Ensure precise tracking, attribution, and data integrity throughout campaigns.

• Mentor and provide support to junior team members.

• 4+ years of experience in SEM / paid search.

• Demonstrated ability to manage and enhance high-performing campaigns.

• In-depth knowledge of Google Ads, including bidding strategies and optimization methodologies.

• Strong analytical skills and proficiency in data interpretation.

• Experience in managing budgets and forecasting performance outcomes.

• Capability to clearly communicate performance insights to stakeholders.

• Prior experience in an agency setting.

• Experience in mentoring or managing team members.

• Familiarity with CRM and marketing automation platforms.

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).

• Comprehensive medical benefits and complimentary premium access to the Calm app for relaxation and mindfulness.

• 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for added peace of mind.

• A professional development fund ($500) and ongoing learning programs to invest in your career.

• Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.

Manager, SEM

People also viewed