Manager, Programmatic

This is a fully remote position, open to applicants in New York.

📋 Description

• Maintain complete focus on one of DEPT®'s largest and most dynamic clients.

• Develop and implement programmatic strategies across Display, Video, CTV, and Audio that align with the client's business objectives.

• Manage substantial budgets, ensuring optimal allocation across various tactics and inventory to maximize ROI.

• Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers.

• Convert complex programmatic data into actionable insights for client presentations, focusing on the "why" behind the "what."

• Collaborate with Integrated Planning and Data Strategy teams to ensure that programmatic activities are an integral part of the overall media mix.

• Ensure the technical quality of campaigns, maintaining strict adherence to brand safety standards and 3rd-party verification (IAS, DV).

• Offer guidance and tactical support to Associate-level team members, helping to cultivate the next generation of programmatic experts.

⛳️ Requirements

• 2-4 years of hands-on experience in programmatic media buying, particularly within Google Ads and DSPs such as DV360, The Trade Desk, or Amazon DSP.

• Strong understanding of the programmatic ecosystem, including identity solutions, real-time bidding, and the evolving cookie-less landscape.

• Proven track record in managing high-volume, full-funnel campaigns, transitioning from broad awareness to performance-driven conversions.

• Demonstrated experience in planning, executing, and optimizing B2B programmatic media campaigns across DSP platforms.

• Proven ability to manage high-touch accounts while effectively prioritizing tasks and maintaining composure and positivity under pressure.

• Proficient in Excel and data visualization tools; capable of uncovering the "story" behind the data.

• Experience with ad servers (Google Campaign Manager 360) and third-party verification tools (IAS, DoubleVerify, MOAT).

• Exceptional communication skills—able to articulate the complexities of programmatic to clients in a clear and engaging manner.

• A "better together" mindset and an insatiable curiosity to explore new platforms and inventory sources.

🏝️ Benefits

• Healthcare, Dental, and Vision coverage

• 401k plan with matching

• Paid Time Off (PTO)

• Paid Company Holidays

• Parental Leave