Manager, Marketing Content and Copy

This is a fully remote position, open to applicants in United States.

📋 Description

• Create captivating, audience-centered copy for a diverse range of marketing materials.

• Act as a guardian and advocate of the DeVry brand's voice, tone, messaging, and personality.

• Collaborate with the Brand team to design and implement cohesive marketing campaigns.

• Work alongside cross-functional stakeholders to convert complex information into accessible content.

• Lead, mentor, and provide guidance to contract copywriters.

• Develop and enhance content using cutting-edge SEO copywriting techniques.

• Review and proofread content to guarantee accuracy, clarity, and consistency with brand standards.

• Create brand-aligned content that supports key marketing goals.

• Ensure that all content complies with university regulations.

• Handle multiple projects at once in a dynamic work environment.

• Spot opportunities to enhance content effectiveness and streamline operations.

• Assist and participate in DeVry’s annual commencement and DeVry Day events.

⛳️ Requirements

• 5-8+ years of experience in content marketing, copywriting, brand content, communications, or related areas.

• Bachelor's degree in marketing, communications, English, journalism, or a similar field.

• Proven track record in creating strategic marketing content and copy across various channels.

• Demonstrated experience in leading projects, managing content workflows, and guiding writers.

• Strong knowledge of SEO principles, SEO copywriting methods, and digital marketing best practices.

• Familiarity with project management and workflow tools like Asana, Jira, or equivalent platforms.

• Highly skilled in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).

• Proven ability to responsibly and effectively utilize AI-powered tools.

🏝️ Benefits

• Health insurance

• Flexible work arrangements

• Professional development