Manager, Lifecycle Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, implement, and enhance CIEE's alumni-to-college lifecycle strategy.

• Oversee lifecycle systems, processes, communications, and engagement initiatives from high school participation through college study abroad enrollment.

• Manage the comprehensive alumni engagement calendar from start to finish.

• Create, execute, test, and refine lifecycle campaigns, outreach strategies, communications, events, and engagement models.

• Take responsibility for conversion metrics related to the transition from high school study abroad participation to College Study Abroad enrollment.

• Identify and pursue opportunities to boost alumni awareness, engagement, and enrollment.

• Track and report on lifecycle conversion performance, enrollment pipeline health, and ROI.

• Manage CRM workflows, automations, segmentation strategies, and engagement tracking.

• Collaborate with Marketing and Operations on lifecycle communications, reporting dashboards, data collection, conversion, and enrollment outcomes.

• Analyze campaign performance and customer behavior.

• Develop and oversee alumni engagement initiatives.

• Assist with the recruitment, onboarding, training, and management of alumni and campus ambassador programs.

• Coordinate alumni storytelling, peer-to-peer engagement, and referral initiatives.

• Work in partnership with Institutional Relations, Marketing, Enrollment, Operations, and other stakeholders.

• Identify operational challenges and propose scalable solutions.

• Present results, insights, and recommendations to internal leadership and stakeholders.

⛳️ Requirements

• A Bachelor's degree or its international equivalent is required.

• 2–3 years of experience in lifecycle marketing, enrollment management, sales operations, CRM management, alumni relations, customer success, marketing automation, admissions, or a related field.

• Proven experience in managing complex projects involving multiple stakeholders and competing priorities.

• Demonstrated capability to analyze data, manage performance metrics, and achieve measurable results.

• Strong written and verbal communication skills.

• Excellent project management, organizational, and problem-solving skills.

• Familiarity with study abroad, higher education, enrollment management, or alumni engagement is preferred.

• Ability to uphold CIEE's Core Values of Excellence, Integrity, Respect, Inclusion, and Problem Solving.

• A background check, reference check, and verification of education and employment are required as conditions of employment.

🏝️ Benefits

• Paid time off and parental leave.

• Gym Reimbursement Program.

• Employee Assistance Program.

• Short-term and long-term disability coverage.

• 6 floating Fridays (subject to eligibility rules).

• Discounts on the CIEE Study Abroad Program.

• 403(b) Retirement Plan with employer contributions.

• Insurance coverage including life, travel, medical, dental, and vision.

• Flexible Spending Accounts/Health Savings Accounts (for medical and dependents).

• Voluntary benefits such as identity theft protection, pet insurance, accident, and critical illness coverage.

• A competitive total rewards package for U.S. employees.