Manager, Lifecycle Analytics

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take charge of customer lifecycle analysis, which includes segmentation of acquisition cohorts, analysis of repeat purchase behavior, churn metrics, and lifetime value assessments.

• Create and enhance lifetime value models, conduct analyses for cross-selling and upselling, and derive insights on replenishment strategies.

• Design and sustain dashboards and reports to monitor essential lifecycle key performance indicators (KPIs).

• Collaborate closely with CRM and commercial teams to pinpoint opportunities for enhancing and optimizing the customer experience.

• Examine the effects of CRM and lifecycle initiatives on customer engagement and additional customer value.

• Deliver clear insights and recommendations to senior stakeholders and leadership teams.

⛳️ Requirements

• 5–8+ years of experience in customer analytics, lifecycle analytics, or similar roles.

• Strong expertise in cohort analysis, segmentation, retention strategies, and lifetime value modeling.

• Proficient in analytics and data tools, such as SQL, Python or R, and business intelligence platforms.

• Familiarity with CRM systems and concepts related to lifecycle marketing.

• Experience in direct-to-consumer (DTC), omnichannel, and consumer goods sectors is preferred.

• Bachelor's degree in a quantitative discipline or equivalent relevant experience.

🏝️ Benefits

• Annual performance bonus.

• Medical, dental, and vision benefits.

• 401K match.

• Wellness benefits.