Manager, Field Marketing – BeatBox, Chillitas

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Establish the local representation of BeatBox within the market while adhering to national strategies and priorities.

• Cultivate local networks of opinion leaders and key influencers both online and offline.

• Develop marketing initiatives across on-premise, off-premise, events, and new business opportunities.

• Adapt national programs into local activations through product sampling, event partnerships, and on-premise activities.

• Recruit, train, and manage field marketing teams of brand representatives.

• Assist with on-premise and off-premise activations, local events, influencer/VIP support, product launches, merchandising, and sales initiatives.

• Collaborate with other Field Marketing Specialists and Brand Representatives to activate national events.

• Build relationships with managers, wholesalers, distributors, retailers, and sales and marketing teams.

• Participate in distributor ride-alongs and provide support for sales activities.

• Oversee storage facilities, infrastructure, product inventory, promotional items, and marketing materials.

• Identify opportunities for local events and partnerships with influencers.

• Create social media content for local campaigns.

• Co-manage events and establish Brand Engagement Activation Teams.

• Oversee national and regional festivals from planning to execution.

• Coordinate festival logistics, personnel, point-of-sale materials, and activations.

• Serve as on-site festival manager and travel for comprehensive execution.

• Complete festival recaps and manage post-festival reviews.

• Provide social/digital training to the Field Marketing Specialist team.

⛳️ Requirements

• Hold a state sampling license to legally handle and serve alcohol at events.

• In-depth knowledge of the beverage industry and competitive landscape.

• Capability to create and implement marketing strategies and campaigns.

• Expertise in planning and executing events and promotions.

• Ability to engage consumers, gather feedback, and foster brand loyalty.

• Exceptional verbal and written communication skills.

• Presentation skills suitable for both small and large audiences.

• Understanding of sales processes and ability to work collaboratively with sales teams.

• Creative mindset for developing innovative marketing campaigns.

• Skills in managing marketing budgets.

• Strong problem-solving abilities.

• Flexibility to adapt to changing market conditions and consumer preferences.

• Proficient networking and relationship-building skills.

• Organizational skills to handle multiple initiatives and events.

• Awareness of and compliance with alcohol-industry regulations.

• Experience in conducting product sampling events and activities.

• Minimum of 2 years of field marketing experience in beverage, CPG, apparel, lifestyle, or health and beauty sectors.

• At least 1 year of experience in a leadership or management role within a brand sampling context.

• Previous experience with Lakeshore Beverage in Chicago or Milwaukee, or nearby Illinois/Wisconsin distributors.

• Proven success in building collaborative projects from concept to execution.

• Experience in marketing communication with a focus on strategic partnerships.

• Experience in the alcoholic beverage sector is a plus.

• Ability to sit for extended periods at a desk and work on a computer.

• Availability for evening and weekend event activation support.

• Capability to lift up to 15 pounds occasionally.

• Willingness to travel up to 40% of the time within local markets.

🏝️ Benefits

• Eligible for bonuses.

• Health benefits including Medical, Dental, Vision, Wellness, and Tax-Advantaged Savings and Spending Accounts.

• Life Insurance and Disability Income Protection.

• Generous Parental Leave and FMLA policies.

• 401(k) Retirement Savings options with company matching contributions.

• Opportunity to work in a fast-paced environment among a team of owners.

• Free Beer!