Manager, Expansion & Vertical Marketing

📋 Description

• Create scalable frameworks for portfolio expansion and cross-selling marketing initiatives.

• Develop a vertical marketing strategy targeting key industries.

• Establish AI-driven programs based on insightful data.

• Convert strategy into actionable plans that enhance revenue generation.

⛳️ Requirements

• 4–7+ years of experience in Customer Marketing, Growth Marketing, or Expansion Marketing.

• Demonstrated success in managing product-led expansion processes, such as attachment, upselling, cross-selling, or portfolio adoption within intricate product landscapes.

• Strong knowledge of aligning marketing strategies with sales and customer success objectives.

• An operational mindset, capable of designing repeatable programs, clear playbooks, and scalable execution models.

• Proficiency in utilizing data and AI-driven insights to inform program focus, prioritization, and optimization.

• Excellent written and verbal communication abilities, with a talent for translating complex products and customer needs into straightforward expansion narratives.

• Experience in cybersecurity, enterprise SaaS, or a technical B2B setting is advantageous.

🏝️ Benefits

• Sophos promotes a remote-first work model, making remote work the primary option for the majority of employees.

• Employee-led diversity and inclusion networks that foster community and offer education and advocacy.

• Annual charity and fundraising events, along with volunteer days for employees to engage with local communities.

• Global initiatives aimed at sustainability to minimize our environmental impact.

• Worldwide fitness and trivia competitions to keep our bodies and minds active.

• Global wellbeing days for employees to unwind and rejuvenate.

• Monthly wellbeing webinars and training sessions aimed at supporting employee health and wellness.