Manager, eCategory Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the Digital Category Expert and a reliable partner for our retailers and merchants, aiding in strategic business and site planning to achieve eCommerce objectives such as sales growth, online penetration, and category share targets for key categories.

• Deliver objective, thorough, consumer-centric insights and actionable recommendations by utilizing tools including retailer data, internal and syndicated data sources, digital search, site analytics tools, and shopper insights. Examples of these tools include Luminate, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator, Flywheel toolset, and in-store execution opportunities.

• Guide the team in implementing site merchandising strategies and execution elements, including overall site planning and features, digital food aisle merchandising and wireframes, paid and organic search standards, tentpole hubs, and pinning initiatives (e.g., back to school), among others.

• Work collaboratively across multiple functions (merchants, site merchandising, etc.) with both internal and external stakeholders to align and effectively carry out digital category initiatives.

• Drive change management for eCategory initiatives, ensuring the adoption of new processes, playbooks, training, tools, and operational methods across category management.

• Support the development of insights and capabilities related to e-shelving/taxonomy, attributes, tentpole merchandising/pinning, visual navigation, substitutions, variation strategies, and paid/organic search standards, alongside macro site planning.

• Compile findings and cross-retailer data to identify best practices and opportunities for category growth among retailers.

⛳️ Requirements

• A strong passion for high performance and digital success.

• Significant CPG experience in Sales, Category Leadership, Insights, or eCommerce.

• Highly analytical with the capability to utilize data sources such as retailer data, internal and syndicated data sources, digital search and site analytics tools, and shopper insights (e.g., Scintilla, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator).

• Exceptional storytelling skills demonstrated through the strategic use of visual tools like PowerPoint and Mekko, along with a customer-focused presentation style.

• Strong problem-solving and analytical skills, accompanied by intellectual curiosity, and a proven track record of managing multiple assignments and setting priorities.

• Ability to excel in ambiguous situations with a self-starting, proactive attitude, continuously striving to innovate and shape the future of digital category management.

• Excellent interpersonal and leadership skills, with the ability to influence and drive change management initiatives.

🏝️ Benefits

• Comprehensive healthcare coverage for employees (and their eligible dependents) through affordable options.

• Benefits coverage will align with the terms and conditions of the applicable plans and associated governing plan documents.

• Wellbeing initiatives: We provide events, resources, and learning opportunities that promote a holistic approach to well-being—physical, social, emotional, and financial—for our employees and their families. Employees can participate in various benefits and well-being programs that may differ based on role, country, region, union status, and other employment-related factors, such as: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.

• Social benefits include Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, and Training.

• Emotional support through Employee Assistance Programs, Wellbeing Programs, and Family Support Programs.

• Financial benefits encompass 401k, Life Insurance, Accidental Death & Dismemberment Insurance, and Disability Insurance.