Manager, Data Analytics – B2C

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Required to have hands-on experience with B2C mobile applications.

• The Head of Data Analytics (B2C) position entails overseeing a small team while actively participating in projects.

• Engage and collaborate with executives to convey insights and analytics results.

• Formulate strategies aimed at enhancing consumer app analytics and boosting marketing efficiency.

• Leverage advanced analytics tools and methodologies to extract actionable insights from data.

• Spearhead initiatives to improve product analytics frameworks and measurement instruments.

⛳️ Requirements

• Seeking a head of data analytics with robust analytical expertise, focusing less on data engineering.

• Must possess experience with consumer applications, particularly in onboarding funnels and consumer marketing.

• Should be a strategic communicator capable of effectively conveying data narratives to executives.

• Requires proficiency in advanced analytics, SQL, and preferably some Python experience.

• Strong business acumen is essential, ideally with a consulting background, enabling them to act as a thought partner at the executive level.

• Must exhibit a balanced player-coach approach, adept at managing a small team while remaining hands-on.

• 6+ years of experience in data analytics within consumer products, including team leadership experience.

• 2+ years of experience in B2C mobile applications.

• An ideal candidate will have 2 to 5 years of direct management experience, embodying a player-coach dynamic.

• Experience in a fast-paced startup setting (venture capital-backed, rapidly expanding mobile app, etc.) is preferred.

• Has managed product analytics in a B2C software environment, focusing on conversion funnels, feature adoption, retention, and user segmentation.

• Proficient with data analytics and engineering tools (SQL, dbt, BigQuery, Python, Mixpanel, Amplitude, etc.).

• Familiarity with mobile user acquisition attribution — MMP (AppsFlyer, Adjust, or similar), SKAN, multi-touch.

• Practical experience in utilizing AI/LLM tools.

• Effective communication skills: responds succinctly and directly when asked questions.

🏝️ Benefits

• Affiliated with Teladoc, offering the stability and advantages associated with a public company.