Manager D2C Commercial Performance – EMEA

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the D2C revenue growth strategy for the EMEA region, converting business objectives into actionable market-level trading activities and quantifiable performance results.

• Assist in defining and implementing market-specific go-to-market and go-to-channel strategies, ensuring that commercial plans are customized to local opportunities, customer requirements, and channel priorities throughout EMEA.

• Enhance commercial performance by focusing on key areas such as traffic, conversion rates, average order value, repeat purchases, and customer lifetime value.

• Spearhead regional trading, promotional, pricing, and merchandising strategies to optimize sales, profit margins, and customer engagement across diverse markets.

• Collaborate with CRM and marketing teams to foster improved acquisition, retention, lifecycle programs, and customer engagement via email, loyalty programs, and personalized journeys.

• Discover conversion opportunities throughout the onsite experience, including landing pages, product pages, checkout processes, bundling, upselling, and cross-selling initiatives.

• Develop and track performance dashboards, analyze customer and trading data, and convert insights into actionable growth strategies and prioritized recommendations.

• Work closely with Marketing, Product, IT, Operations, Finance, Legal, Compliance, and local market teams to effectively implement growth initiatives.

• Assist with new market entries, platform upgrades, and commercial trials to ensure each initiative yields measurable revenue results.

• Manage weekly and monthly performance evaluations, forecasting, and risk, opportunity, and action reporting to stakeholders.

• Contribute to the advancement of EMEA D2C best practices, growth playbooks, and scalable processes in alignment with the global D2C strategy.

⛳️ Requirements

• Bachelor’s or Master’s degree in Business, Marketing, Digital, E-commerce, or a related discipline.

• Over 5 years of experience in e-commerce, digital commerce, or D2C settings, with a proven track record of owning commercial performance or revenue growth projects.

• Demonstrated success in driving online sales growth across multiple markets through trading, conversion optimization, CRM, merchandising, or lifecycle marketing activities.

• Strong comprehension of D2C growth dynamics, including acquisition, conversion, retention, pricing, promotions, onsite experience, and customer analytics.

• Proven expertise in crafting and executing go-to-market and go-to-channel strategies that transform commercial priorities into actionable market and channel plans.

• Advanced analytical abilities to interpret performance data, identify opportunities, and translate insights into commercial actions.

• Proven capability to collaborate effectively in matrix organizations involving multiple senior stakeholders.

• Proficient in English; proficiency in additional languages is highly advantageous.

• Business fluent in both German and English.

🏝️ Benefits

• Competitive salary and a permanent employment contract in a stable environment.

• 30 days of vacation, in addition to December 24 and 31, offering ample time for relaxation and personal interests.

• Two extra days of volunteer leave for your community service activities.

• The chance to participate in the stock purchase program and benefit from the company's growth prospects.

• A company pension scheme with a base subsidy of EUR 55 to support your financial future.

• A flexible benefits program allowing you to choose personal perks, such as childcare subsidies, sports activities, restaurant vouchers, and job bike leasing.

• Mental health support from TELUS Health, providing assistance for you and your family in various life aspects.

• Extensive training and development opportunities, including access to LinkedIn Learning, to continuously enhance your skills.

• Regular events to foster team spirit and encourage networking.