Manager, Customer Marketing – K-12

📋 Description

• Promote adoption and enhance customer value.

• Design and implement initiatives that boost product usage, engagement, and customer satisfaction across our K-12 clientele.

• Strengthen customer retention.

• Develop lifecycle and engagement strategies that minimize churn risk and facilitate renewals by collaborating closely with the Customer Success and Renewals teams.

• Create scalable customer programs.

• Develop repeatable, data-driven initiatives utilizing digital campaigns, customer communications, and targeted actions that connect with customers at optimal times with the appropriate messages.

• Collaborate on expansion strategy.

• Work alongside ABM and Marketing Managers to aid cross-sell initiatives by providing insights, segmentation, and program support to foster expansion opportunities.

• Manage integrated campaigns (digital + field + events).

• Execute campaigns that integrate digital marketing with customer events, webinars, and field activities to enhance engagement and product adoption.

• Transform insights into actionable strategies.

• Leverage customer data, product usage indicators, and campaign outcomes to continually refine programs and enhance results.

• Align cross-functional teams.

• Collaborate closely with Customer Success, Sales, Renewals, Community, and Marketing to maintain a consistent and effective customer experience.

• Measure impact.

• Monitor and report on key performance indicators such as product adoption, engagement, retention, and campaign effectiveness.

⛳️ Requirements

• 7+ years of experience in customer marketing, lifecycle marketing, or post-sale marketing within a B2B SaaS environment.

• Proven track record of driving adoption, engagement, and retention.

• Experience in building and scaling customer lifecycle programs.

• Ability to collaborate cross-functionally with Customer Success, Sales, and Marketing teams.

• Experience in supporting (though not necessarily owning) expansion or cross-sell initiatives.

• Hands-on experience with marketing automation and customer data tools (e.g., Marketo, Salesforce, Gainsight).

• Analytical mindset—able to utilize data to drive decisions and enhance performance.

• Excellent communication skills and the ability to influence without direct authority.

🏝️ Benefits

• Competitive pay, along with full-time employees participating in our ownership program—ensuring everyone has a stake in our success.

• Flexible work culture. Our remote, hybrid, and in-office collaboration environments differ by role, team, and location.

• Generous time off, including local holidays and our annual "Dim the Lights" period in late December, where teams are encouraged to take a step back and recharge based on departmental needs.

• Comprehensive wellness programs and mental health support.

• Learning and development resources, including professional development tools and tuition reimbursement, to foster your growth.

• The necessary technology and tools to achieve your best work.

• Motivosity employee recognition program.

• A culture grounded in inclusivity, support, and meaningful connections.