
Manager Customer Experience – E-Commerce
Posted May 20

Posted May 20
This is a fully remote position, open to applicants in Germany.
• You will be responsible for enhancing the way customers experience our brand online.
• This position is central to our commercial operations — influencing webshop performance, driving conversion optimization, and consistently improving the digital purchasing journey.
• You will identify pain points, challenge existing norms, and convert insights into actionable strategies.
• You think in terms of funnels, segments, and measurable outcomes — enjoying hands-on work closely related to the product, data, and execution.
• You will play a pivotal role in scaling a profitable, rapidly growing premium D2C brand and have a direct impact on revenue growth through enhanced digital experiences.
• Optimize the customer journey from website visit to purchase.
• Segment customer groups and customize content accordingly.
• Improve conversion rates through funnel optimization.
• Collaborate with UX/UI designers to improve user experience.
• Plan, brief, implement, analyze, and optimize webshop elements for campaign funnels (e.g., banners, texts, etc.).
• Manage and enhance key webshop touchpoints such as navigation/menu, homepage, hero campaigns, landing pages, announcement bars, collections, PDPs, and cart.
• Conduct A/B tests for new onsite promotions.
• Run funnel tests and introduce new website elements.
• Manage product presentation within the webshop.
• Brief and implement product images and content for each PDP section.
• Oversee variant setups and maintain product content.
• Create and assign products to appropriate collections.
• Manage product recommendations (upsell and cross-sell strategy).
• Supervise collection product sorting.
• Develop educational content pages such as product guides, FAQs, product finders, contact/help center content, and delivery status updates.
• Ensure the accuracy of legal texts.
• Main KPIs include: Conversion Rate, Shop NPS, Revenue per User.
• Additional analysis responsibilities include: Conversion funnel performance, Landing page performance, Top viewed pages, Click behavior (heatmaps), Product and campaign promotions, Testing and optimization of product recommendations (upsell/cross-sell/sorting), Product performance analysis.
• Strong background in e-commerce (testing, optimization, and execution mindset).
• Ability to conceptualize funnels and customer segments.
• Understanding of UX/UI structures and digital workflows.
• Proficiency in both German and English.
• Ability to analyze user behavior and derive optimization strategies.
• Experience with A/B testing and common analytics tools.
• Strong sense of ownership and a proactive execution approach.
• Data-driven mindset.
• Experience with e-commerce platforms (e.g., Google Analytics, etc.).
• A role with direct influence on growth and business performance.
• High level of ownership and autonomy in decision-making.
• Opportunity to shape and scale the digital experience of an international premium brand.
• Competitive and fair compensation aligned with responsibilities.
• Flexible fully remote working model with a trust-based working culture.
• Modern tech stack and data-driven environment.
• Continuous learning opportunities in a fast-growing entrepreneurial setup.
• Product perks and meaningful employee discounts.
• An international, ambitious, and supportive team.
• Regular team gatherings and inspiring offsite events.
Dentsu World Services Brazil
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