Manager, Business Marketing – SMC

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Oversee the Brand Marketing strategy and go-to-market plans for Medium and Small businesses in collaboration with SMC Sales teams, emphasizing engagement with advertisers, agencies, and industry partners to enhance Snap’s business growth.

• Formulate and implement marketing programs that effectively communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, podcasts, webinars, influencer initiatives, thought leadership, case studies, workshops, and industry events.

• Conceptualize and manage flagship B2B event programs for Medium and Small businesses—ranging from industry conferences to tailored client experiences—that position Snap as a leader in innovation, strengthen relationships with advertisers and agencies, and drive commercial success.

• Collaborate with Sales, Creative Strategy, Product MarComms, and Communications to craft integrated campaigns that showcase Snap’s distinctive ad products and creative solutions.

• Develop engaging advertiser brand success stories and localized content that illustrate return on investment (ROI) and the effectiveness of Snapchat campaigns.

• Establish strategic partnerships with agencies, industry organizations, and event coordinators to enhance Snap’s B2B visibility and thought leadership.

• Work in tandem with Marketing colleagues to tailor global B2B programs for Medium and Small businesses, sharing best practices across regions.

• Participate in the global SMC leadership team to expand the advertising business within the region.

• Monitor, evaluate, and report on the effectiveness of B2B marketing initiatives to ensure they achieve business objectives and align with Snap's revenue targets.

⛳️ Requirements

• Over 10 years of relevant experience in B2B marketing, preferably within a technology, digital media, or media ownership environment.

• Demonstrated success in developing and executing Small & Medium Business B2B marketing strategies that yield measurable business results.

• Experience collaborating with cross-functional, matrixed teams.

• Strong background in managing marketing programs from start to finish—covering strategic planning, execution, measurement, and optimization.

• Proficient in creating and localizing marketing content such as thought leadership pieces, case studies, presentations, and event narratives aimed at business audiences.

• Excellent analytical skills with a proven ability to leverage data and insights to guide B2B marketing strategies and demonstrate ROI.

• Experience in budget management and effective resource allocation across various marketing initiatives.

• In-depth understanding of the advertising landscape, agency ecosystem, and industry trends.

🏝️ Benefits

• Paid parental leave

• Comprehensive medical coverage

• Emotional and mental health support programs

• Compensation packages that allow you to share in Snap’s long-term success