Manager, Applied Intelligence

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the performance reporting and analysis for a variety of client engagements, encompassing traditional, digital, and social media initiatives.

• Collaborate closely with clients to comprehend their measurement and reporting requirements, provide thought leadership, and customize effective web analytics solutions, visualizations, and analytical models.

• Take the initiative in conducting exploratory data analysis to identify patterns, uncover business drivers, and derive insights that enhance optimization and improve customer experiences.

• Demonstrate expertise in developing innovative solutions to address complex business challenges and facilitate digital transformation for brands across diverse industries.

• Assume responsibility for all facets of A/B testing, from test design to the delivery of insights, and foster a strong culture of testing enthusiasm.

• Serve as the primary analytics resource for multiple client workstreams on a daily basis.

• Exhibit the capability to collaborate with cross-functional teams and manage time effectively across various projects.

• Define, drive, and monitor key performance indicators and success metrics for marketing content/experiences and web development operations.

• Skillfully communicate and present the results of analyses in a clear manner to clients.

⛳️ Requirements

• 5-7 years of experience in digital analytics, with a minimum of 2+ years designing solutions in Adobe Analytics or Google Analytics, including tagging via Adobe Launch or Google Tag Manager.

• 5-7 years of experience in digital measurement, strategic planning, analysis, quantitative research, data modeling, and/or management consulting within a data-driven setting.

• 5-7 years of practical experience utilizing data to draw conclusions and present findings to clients, followed by proposing a learning agenda.

• Bachelor’s Degree in a relevant field or equivalent experience.

• Proven experience in engaging in constructive discussions with client partners.

• Experience in managing and mentoring data analytics teams.

• Advanced proficiency in Excel or Google Sheets, along with strong skills in PowerPoint and familiarity with Google Workspace.

• Functional knowledge of HTML, CSS, and JavaScript for analytics and marketing tagging purposes.

• Understanding of statistical concepts such as hypothesis setting, experimental design, and modeling.

• Proficient in leveraging shared insights across various client engagements.

• Exposure to Customer Data Platforms (CDPs), Customer Relationship Management (CRM) systems, or Data Management Platforms (DMPs).

• Strong grasp of digital marketing channels, including Email, Display, Paid Search, and Social Media Marketing.

• A self-starter with a solution-oriented approach and experience in communicating with both clients and cross-functional internal teams.

• Experience in the retail, financial, or health sectors is advantageous.

• Basic knowledge of SQL, Python, or R is a plus.

• Familiarity with Data Cloud Platforms (e.g., Google BigQuery) is a plus.

• Understanding of best practices in web/app tracking and implementation, as well as expertise in campaign tracking, is a plus.

🏝️ Benefits

• Medical

• Dental

• Vision

• Life Insurance

• 401K

• Lifestyle Spending Account

• Employer Paid Life & Disability Insurance

• Flexible Time Off & Holidays