Manager, Analytics

📋 Description

• Develop and sustain client-oriented performance reporting: ensuring it is clean, precise, and timely.

• Integrate and verify data sources across paid, organic, earned, and CRM channels.

• Oversee reporting continuity as the data infrastructure evolves.

• Conduct quality assurance on your work; you will not deliver until you have confirmed the accuracy of the numbers.

• Detect and address reporting deficiencies and technical debt within your accounts, such as tracking problems, connection failures, incomplete data, and attribution mismatches.

• Progress from merely delivering reports to performing actual analyses: identifying what works, what doesn't, and what adjustments should be made.

• Offer synthesized, actionable insights to account teams and, in some cases, directly to clients.

• Assist in measurement planning and KPI frameworks as discussions develop around your accounts.

• Help refine and redevelop proprietary measurement frameworks, such as Walker Sands’ Outcome-Based Marketing (OBM) model.

• Collaborate closely with teams to grasp client contexts and priorities.

• Work alongside teams to convert data and insights into practical recommendations for clients.

• Engage in client discussions as required (varies by account).

• Contribute to the evolving standards of the DATA practice concerning reporting, measurement, and analytics delivery.

⛳️ Requirements

• 5–7 years of experience in marketing analytics, insights, or performance measurement — B2B experience is highly preferred.

• Experience in an agency environment — you understand the client service context and the implications of managing accounts.

• Strong expertise in dashboard and reporting tools: Looker Studio and/or Tableau.

• Proficient in connecting and troubleshooting data sources: GA4, GSC, paid media platforms, HubSpot, or Salesforce.

• Working knowledge of SQL — sufficient to retrieve data, investigate discrepancies, and overcome query obstacles.

• Proven ability to work independently on a defined workload — you manage your own task list.

• Excellent written and verbal communication skills — you can articulate a data issue to someone not deeply involved.

🏝️ Benefits

• 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.

• 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.

• 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.

• 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.

• 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.

• 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.

• 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.

• 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!