Manager, Affiliate Programs

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead, mentor, and cultivate a diverse team encompassing affiliate events and community, affiliate marketing and creative, program operations, and affiliate compliance.

• Take ownership of activation and engagement objectives across the entire affiliate network, including activation rates, engagement metrics, initiative participation, and reach of events and assets.

• Provide weekly reports on achievements, potential risks, and requests, while making adjustments to underperforming programs.

• Organize and manage a year-round schedule of affiliate events, activation activities, promotions, and campaigns.

• Evaluate and enhance initiatives, delivering insights to leadership.

• Supervise the affiliate asset library, which includes swipe copy, creative materials, landing pages, and training resources.

• Manage affiliate recognition initiatives, including awards, Commander experiences, and Summit moments.

• Represent HighLevel in person with affiliates.

• Oversee affiliate compliance, which entails policy enforcement, content reviews, resolution of violations, and managing sensitive compliance discussions.

• Collaborate cross-functionally with Business Development, Product Marketing, Events, Enablement, Legal, Finance, Accounts Payable, RevOps, and internal teams.

• Scale the affiliate expansion efforts, diversify the partner base, and develop playbooks and systems.

⛳️ Requirements

• Proven experience in establishing and managing one-to-many partner, affiliate, creator, or community programs that engage thousands of partners with measurable activation and engagement outcomes.

• Demonstrated leadership skills, including hiring, onboarding, coaching, and ensuring accountability within a multidisciplinary team.

• Practical experience in executing events from start to finish, covering budgets, vendor management, and post-event evaluation.

• Background in managing partner promotions, campaigns, and content or asset initiatives.

• Familiarity with affiliate compliance and FTC endorsement regulations, including controls, policies, and audit documentation.

• Experience in addressing policy violations and handling escalations with partners possessing strong personalities.

• Strong analytical capabilities, including defining program KPIs, reporting, and analyzing engagement and cohort data.

• Operational discipline in creating repeatable processes and maintaining documentation.

• Exceptional written and verbal communication skills.

• Ability to excel in a dynamic, high-growth environment with changing priorities.

• Willingness to travel approximately 2-3 times each quarter.

• 8+ years of experience in affiliate, partner, channel, creator/influencer, community, or partner marketing programs, preferably in SaaS.

• 3+ years of direct experience managing a cross-functional team.

• Experience in owning program KPIs and budgets for a partner or affiliate base of thousands.

• Preferred: experience with affiliate platforms such as FirstPromoter or Tipalti, CRMs, and BI tools like Tableau.

• Preferred: knowledge of marketing agency, SMB SaaS, or creator economy sectors.

• Preferred: direct experience with FTC endorsement guidelines, affiliate compliance programs, or SOX-style controls and audits.

• Preferred: experience in planning large-scale in-person events or conferences.

• Preferred: experience with international partner markets.

🏝️ Benefits

• Global, remote-first organization.

• Opportunity to collaborate with a global team across more than 10 countries.

• Travel opportunities for affiliate events and key relationship meetings (approximately 2-3 times per quarter).