MA & Loyalty Specialist

This is a fully remote position, open to applicants in Sweden.

📋 Description

• Set up, optimize, and ensure the quality of automated and triggered workflows in the MA system (Klaviyo).

• Act as a requirements gatherer for IT concerning data, integrations, and technical solutions related to MA.

• Work on segmentation and personalization to ensure relevant communication throughout the customer journey.

• Drive and develop customer journeys with a focus on conversion, retention, and brand experience.

• Ensure that all communication is on-brand and contributes to a strong and cohesive brand identity.

• Monitor, analyze, and optimize activities based on data and insights.

• Contribute to the development of the company's loyalty program (customer club) and its connection to customer journeys.

• Work with integrations and external platforms such as Yotpo and Trustpilot.

⛳️ Requirements

• 2–3 years of experience in marketing automation.

• Experience working with Klaviyo or similar MA systems.

• Proven experience in building and optimizing automated workflows and customer journeys.

• Strong understanding of data-driven and brand-building communication.

• Comfortable gathering requirements from IT and collaborating closely with technical teams.

• Analytical mindset and comfortable monitoring and optimizing results.

• Structured, solution-oriented, and enjoys taking personal responsibility.

🏝️ Benefits

• Flexibility and service.

• Skills development planning.

• Industry networking.

• Skills assurance.