Loyalty & Direct Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee loyalty, email, and SMS marketing initiatives across Australia and the USA.

• Formulate marketing strategies and execute them through active involvement.

• Plan and implement email campaigns that align with marketing goals, product launches, and seasonal promotions.

• Segment customer databases to enable personalized communications.

• Craft newsletters, promotional offers, event invitations, and product updates.

• Schedule, launch, and monitor campaigns utilizing marketing automation tools.

• Conduct A/B testing on email variations and offers while analyzing performance metrics.

• Develop and execute loyalty strategies and programs aimed at boosting retention and repeat purchases.

• Analyze customer data to uncover trends, preferences, and opportunities for loyalty enhancement.

• Collaborate with various teams to improve loyalty program features, promotions, and rewards.

• Enhance customer satisfaction and create communications focused on retention.

• Respond to customer feedback and issues while collaborating with Customer Service leaders to improve processes.

• Evaluate the performance of loyalty and email campaigns, providing actionable insights.

• Monitor key performance indicators such as retention rate, average order value, average items per order, and customer lifetime value.

• Prepare reports and presentations for stakeholders.

• Ensure adherence to data protection and email marketing regulations.

• Identify areas for process improvements and optimize workflows and productivity.

• Prepare and oversee budgets, track variances, and implement cost-saving strategies.

• Integrate AI solutions across team functions to enhance processes and resource allocation.

• Assess the impact of AI on operational performance and organizational objectives.

• Report directly to the Head of Marketing.

⛳️ Requirements

• Demonstrated experience in ecommerce email, CRM, lifecycle, or retention marketing.

• Strong hands-on proficiency with Klaviyo.

• Experience in independently creating, optimizing, and troubleshooting automated flows.

• Proven track record of managing email and SMS campaigns from strategy development through to deployment and reporting.

• In-depth understanding of customer segmentation, personalization, triggers, suppression, deliverability, and list health.

• Capability to devise email and lifecycle strategies beyond executing individual campaigns.

• Experience leveraging data and experimentation to enhance customer engagement and commercial outcomes.

• Exceptional written communication, copywriting skills, and customer intuition.

• Strong organizational and project management abilities.

• Capacity to juggle multiple campaigns, deadlines, and stakeholders.

• Confidence in remote collaboration with international teams.

• Experience marketing high-consideration products such as bicycles, furniture, appliances, automotive, electronics, or travel is highly valued.

• Background in designing or managing loyalty, rewards, or referral programs is highly regarded.

• Familiarity with marketing to customers in Australia and the USA is highly regarded.

• Relevant tertiary qualifications in marketing, communications, business, or a related field are preferred.

• Experience with Shopify, Freshdesk, HTML, or CSS is advantageous.

• Experience collaborating with designers, copywriters, developers, and merchandising teams is highly regarded.

• Must possess strong hands-on experience with Klaviyo.

• Must have experience in developing email strategies and independently building and optimizing automated customer journeys.

🏝️ Benefits

• Generous staff discounts.

• Continuous learning and internal career advancement opportunities within the international framework.

• Coverage for SSS, PhilHealth, and Pag-IBIG.

• 13th-month pay.

• A minimum of 12 paid public holidays in the Philippines each year.

• Statutory employment protections and leave entitlements in accordance with Philippine employment laws.

• Five days of paid Service Incentive Leave after completing 12 months of service, credited annually.

• Employee-funded Intellicare health insurance after three months of employment.

• Employee-funded TendoPay benefits after five months of employment.

• Opportunity for full-time remote work.