Local Visibility Optimization Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Carry out assigned Local Visibility Optimization professional services tasks

• Act as a customer-facing local SEO expert, enhancing local search visibility, optimizing listings, analyzing keyword performance, and boosting local discoverability

• Perform SEO audits and assist in developing customer-specific success plans

• Create and present monthly SEO analysis reports detailing performance trends, visibility changes, and suggested next steps

• Assist with keyword tracking and performance analysis, including insights related to GeoRank where relevant

• Monitor recommendations, actions, and optimizations throughout the customer journey

• Conduct competitive assessments of local visibility against approved competitors

• Engage in customer meetings and QBRs to share insights and recommendations

• Collaborate with Customer Success Managers and the Manager of Local Visibility Optimization

• Enhance customer deliverables, improve reporting quality, streamline internal workflows, and ensure consistent execution

• Communicate recommendations, dependencies, risks, timelines, and outcomes to both customers and internal stakeholders

• Stay updated on local SEO trends, Google Business Profile, local landing pages, listings performance, search behavior, and new local discovery channels

• Maintain and revise templates, reporting frameworks, audit materials, and customer-facing outputs

• Provide scalable local SEO advisory services and support Customer Success initiatives

• Identify necessary data access requirements, such as Google Search Console access

• Clarify service boundaries and escalate any scope-related inquiries

• Recognize recurring customer trends, reporting requirements, product feedback, and visibility-related challenges

⛳️ Requirements

• Over 3 years of experience in SEO, local SEO, digital marketing, marketing analytics, professional services, customer success, or a similar advisory role interacting with customers

• In-depth understanding of local SEO, Google Business Profile, listings optimization, local landing pages, keyword strategy, and best practices for search visibility

• Proven experience in analyzing performance data and converting insights into actionable recommendations for customers

• Background in creating reports, presentations, audits, or strategic recommendations aimed at customers

• Direct experience working with clients in an advisory, consulting, professional services, customer success, or digital marketing role

• Excellent written and verbal communication abilities

• Capability to juggle multiple customer deliverables, reporting deadlines, and follow-up tasks simultaneously

• Bachelor's degree or equivalent experience is required

🏝️ Benefits

• Health insurance plans, including dental and vision coverage

• Wellness incentives

• 401(k) plan with employer matching

• Flexible paid time off

• Quarterly wellness days

• Paid holidays

• Unique employee engagement programs

• Opportunities for career growth and empowerment

• Flexible work environment