Lifecycle Sales Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, implement, and enhance CIEE's strategy for the alumni-to-college lifecycle.

• Oversee lifecycle systems, processes, communications, and engagement initiatives from high school participation to college study abroad enrollment.

• Manage the comprehensive alumni engagement calendar from start to finish.

• Develop, execute, test, and refine lifecycle campaigns, outreach strategies, communications, events, and engagement models.

• Take ownership of conversion metrics related to applicant and alumni progression towards College Study Abroad enrollment.

• Identify and pursue opportunities to boost alumni awareness, engagement, and enrollment.

• Monitor and report on the performance of lifecycle conversion, the health of the enrollment pipeline, and return on investment (ROI).

• Manage CRM workflows, automation processes, segmentation strategies, and engagement tracking.

• Collaborate with Marketing and Operations on lifecycle communications and reporting dashboards.

• Analyze campaign performance and customer behavior to foster continuous improvement.

• Develop and oversee alumni engagement initiatives.

• Assist in the recruitment, onboarding, training, and management of alumni and campus ambassador programs.

• Coordinate alumni storytelling, peer-to-peer engagement, and referral initiatives.

• Work across Institutional Relations, Marketing, Enrollment, Operations, and other stakeholders.

• Identify operational challenges and propose scalable solutions.

• Present outcomes, insights, and recommendations to internal leadership and stakeholders.

⛳️ Requirements

• A Bachelor's degree or an international equivalent is required.

• 2–3 years of experience in lifecycle marketing, enrollment management, sales operations, CRM management, alumni relations, customer success, marketing automation, admissions, or a related field.

• Proven experience managing complex projects involving multiple stakeholders and competing priorities.

• Demonstrated capability to analyze data, manage performance metrics, and achieve measurable results.

• Strong written and verbal communication skills.

• Excellent project management, organizational, and problem-solving skills.

• Familiarity with study abroad, higher education, enrollment management, or alumni engagement is preferred.

• Ability to embody CIEE's Core Values of Excellence, Integrity, Respect, Inclusion, and Problem-Solving.

• Background check, reference check, and verification of education and employment are required as conditions of employment.

🏝️ Benefits

• Paid time off and parental leave.

• Gym Reimbursement Program.

• Employee Assistance Program.

• Short-term and long-term disability coverage.

• 6 floating Fridays, subject to eligibility rules.

• Discounts on CIEE Study Abroad Programs.

• 403(b) Retirement Plan with employer contribution.

• Life, travel, medical, dental, and vision insurance coverage.

• Flexible Spending Accounts/Health Savings Accounts for medical and dependent expenses.

• Voluntary benefits including identity theft protection, pet insurance, and coverage for accidents and critical illnesses.

• Competitive total rewards package for U.S. employees, potentially increasing total compensation by up to 25%.