Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Contribute to lifecycle strategy by defining and evolving lifecycle program frameworks encompassing onboarding, engagement, expansion, and reactivation. Identify customer journey gaps and propose data-driven solutions.

• Design multi-touch campaigns by developing campaign concepts, audience strategies, and messaging approaches for nurture flows across various channels such as email and in-app. Convert business objectives into lifecycle program briefs.

• Own experimentation by designing and executing A/B and multivariate tests on messaging, timing, sequencing, and audience targeting. Synthesize results into actionable insights that guide future strategies.

• Leverage data for decision-making by applying segmentation, cohort analysis, and funnel metrics to pinpoint high-impact opportunities and friction points. Collaborate with Data teams to enhance targeting and personalization logic.

• Build and optimize campaigns by configuring automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalized elements linked to behavioral and product usage signals. Continuously refine programs based on performance metrics.

• Partner cross-functionally by working with Product, Sales, and Growth teams to align lifecycle programs with broader go-to-market priorities and product launches. Provide a lifecycle perspective during planning discussions.

• Drive reporting and insights by maintaining performance dashboards, highlighting trends, and presenting findings to stakeholders. Translate data into narratives that guide program direction.

⛳️ Requirements

• 5–7 years of experience in lifecycle marketing, email marketing, CRM, or marketing operations, preferably within a B2B SaaS or self-serve platform context.

• Hands-on marketing automation expertise with demonstrated experience in building campaigns from start to finish in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot), including journey builders, conditional logic, and dynamic content.

• Strong segmentation skills with the ability to convert audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields.

• Analytical mindset with proficiency in analytics tools such as Looker, Amplitude, or Mixpanel to assess campaign performance, alongside a solid understanding of industry benchmarks for open rates, click-through rates, and conversion metrics.

• Strong organizational skills demonstrated by the ability to manage multiple concurrent campaigns while upholding high standards for quality assurance, timing, and stakeholder communication.

• Effective communicator skilled in documenting processes, summarizing test results, and keeping cross-functional partners informed proactively.

🏝️ Benefits

• Dental insurance

• Health insurance

• Health savings account

• Life insurance

• Paid time off

• Retirement plan

• Vision insurance