Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Poland, +3 more countries.

📋 Description

• Establish a dedicated function for lifecycle and retention marketing.

• Manage the customer journey from sign-up to activation, conversion, and long-term retention.

• Take ownership of the lifecycle marketing roadmap and campaign calendar from start to finish, encompassing strategy, briefing, execution, measurement, and iteration.

• Lead continuous and triggered campaigns covering onboarding, activation, engagement, conversion, retention, expansion, and win-back strategies.

• Analyze customer segments, usage patterns, behaviors, and lifecycle stages to customize messaging, timing, and channel mix.

• Transform positioning and messaging into lifecycle campaigns tailored for each channel, segment, and stage of the customer journey.

• Collaborate with teams in Marketing, Growth, Product, Data/Analytics, Support, and Customer Success.

• Test and refine messaging, timing, channels, and segmentation logic based on performance data.

• Report on metrics such as activation, conversion, retention, churn, and LTV performance, using results to create a prioritized roadmap.

• Leverage AI tools for segment and cohort analysis, personalization, campaign and copy variations, and journey mapping.

• Work closely with the Principal Product Marketing Manager on positioning and product strategy.

⛳️ Requirements

• Demonstrated experience managing a lifecycle marketing roadmap and campaigns within a SaaS company.

• Solid product marketing background with a profound understanding of messaging, positioning, and customer personas.

• Extensive knowledge of customer segmentation and the factors that drive activation, conversion, and retention at various stages.

• Proven record of executing lifecycle campaigns that have a measurable impact on revenue.

• Hands-on experience with cross-channel execution across email, in-app messaging, and push/SMS.

• Data-centric approach with proficiency in analytics tools and dashboards.

• Advanced, structured use of AI for segmentation, personalization, and campaign development as part of routine tasks.

• Exceptional written communication skills in English.

• Experience in a self-service or product-led SaaS environment.

🏝️ Benefits

• Flexible work environment offering remote and hybrid options.

• Bonus system based on performance.

• Stock options available.

• Access to courses, conferences, and other learning resources.

• Support for career growth and internal mobility.

• Health coverage customized for each country.

• Wellness programs and access to fitness options.

• Company-wide Mental Health Days held quarterly.

• Flexibility catered to parents.

• airSlate Junior Club available for children.

• Family days organized for the entire company.

• Pet-friendly workplace environment.

• Charitable initiatives through the airSlate Care program.

• Matching donations from employees.

• Open communication and company-wide Q&A sessions.