Lifecycle Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and implement ASO strategies, which include updating metadata, conducting creative experiments, and organizing app store events in partnership with Product Marketing and the external agency.

• Convert approved lifecycle campaign briefs into actionable plans and assist with hands-on execution of campaigns during key phases of the user journey.

• Aid in product launches and priority growth initiatives by managing workstreams, facilitating cross-functional collaborations, and ensuring operational follow-through.

• Manage shared localization, quality assurance, and operational readiness workflows, proactively identifying and escalating any blockers and risks that could impact delivery.

• Collect and synthesize performance data and operational insights from campaigns and experiments to enhance reporting, analysis, and future optimization efforts.

• Create scalable processes, automation, and AI-enhanced workflows, including solutions utilizing Claude Code and Cowork, to boost execution consistency and minimize coordination overhead.

⛳️ Requirements

• A minimum of 5 years of experience in marketing operations or a related role.

• Proven track record in coordinating and executing multi-step marketing programs across various workstreams, stakeholders, timelines, and dependencies.

• Exceptional operational judgment, organizational skills, and attention to detail, with the capability to prioritize tasks effectively and work autonomously.

• Experience in developing repeatable processes, workflows, and documentation that enhance execution quality and efficiency.

• Strong alignment with Mozilla’s values: Play to win; Build for people first; Engage evidence over ego; Decide and deliver; Ship, learn, repeat.

• Familiarity with mobile growth or ASO, particularly in metadata optimization and creative experimentation.

• Proficient in handling performance data, including campaign metrics, experiment analysis, and reporting.

• Experience in constructing automated and AI-supported workflows using Claude Code, Cowork, or similar platforms.

🏝️ Benefits

• Competitive performance-based bonus plans available for all eligible employees, allowing us to share in our collective success.

• Comprehensive medical, dental, and vision coverage.

• Generous retirement contributions with 100% immediate vesting, regardless of personal contributions.

• Quarterly wellness days for the entire company, where we all take a collective pause.

• Country-specific holidays along with an additional day off for your birthday.

• One-time home office stipend.

• Annual budget for professional development.

• Quarterly stipend for well-being.

• Ample paid parental leave.

• Employee referral bonus program.

• Additional benefits (life/AD&D, disability, EAP, etc. - varies by country).