Lifecycle Marketing Operations Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee and implement App Store Optimization strategies, which include updating metadata, conducting creative experiments, and organizing app store events in collaboration with Product Marketing and an external agency.

• Convert approved lifecycle campaign briefs into actionable plans and assist in the hands-on execution of campaigns at critical user-journey moments.

• Facilitate product launches and key growth initiatives by managing workstreams, ensuring cross-functional communication, and maintaining operational follow-through.

• Manage shared localization, quality assurance, and operational readiness processes, proactively addressing blockers and risks before they impact delivery.

• Collect and compile campaign and experiment performance data alongside operational insights for reporting, synthesis, and optimization decisions.

• Create scalable processes, automation, and AI-assisted workflows, including solutions utilizing Claude Code and Cowork, aimed at enhancing consistency and minimizing coordination overhead.

⛳️ Requirements

• A minimum of 5 years of experience in marketing operations or a comparable role.

• Proven ability to coordinate and execute complex marketing programs involving multiple workstreams, stakeholders, timelines, and dependencies.

• Strong operational judgment, organizational skills, and attention to detail, with the capacity to prioritize effectively and work autonomously.

• Experience in developing repeatable processes, workflows, and documentation that enhance execution quality and efficiency.

• Alignment with Mozilla’s core values: Play to win; Build for people first; Engage evidence over ego; Decide and deliver; Ship, learn, repeat.

• Familiarity with mobile growth or App Store Optimization, including metadata enhancement and creative experimentation.

• Proficient in working with performance data, including measuring campaigns, analyzing experiments, and generating reports.

• Experience in developing automated and AI-assisted workflows using tools such as Claude Code, Cowork, or similar platforms.

🏝️ Benefits

• Generous performance-based bonus plans for all eligible employees - we share in our success as one team.

• Comprehensive medical, dental, and vision coverage.

• Substantial retirement contributions with 100% immediate vesting, regardless of whether you contribute.

• Quarterly company-wide wellness days where everyone takes a collective break.

• Country-specific holidays plus an additional day off for your birthday.

• One-time stipend for home office setup.

• Annual budget for professional development.

• Quarterly wellness stipend.

• Generous paid parental leave.

• Employee referral bonus program.

• Additional benefits (life/AD&D, disability, EAP, etc. - varies by country).