Lifecycle Marketing Manager – Monetisation

This is a fully remote position, open to applicants in Australia.

📋 Description

• Spearheading the shift to a completely automated upsell program

• Creating an 'AI Launch Engine' for introducing new products

• Initiating a mid-funnel series to boost awareness

• Briefing creative teams and overseeing the execution of campaigns

• Transferring content into technical systems

• Conducting experiments and evaluating outcomes

• Mentoring and coaching team members

⛳️ Requirements

• Over 5 years of experience in lifecycle marketing

• Proficiency in multi-channel campaigns and tools (experience with Braze is highly advantageous)

• A data-driven mindset for extracting insights from campaign data

• Experience in managing a messaging calendar and project backlog

• Proven ability to implement testing frameworks

• Experience with a global and diverse user audience

• Strong communication skills for providing guidance and mentorship

🏝️ Benefits

• Flexible working arrangements

• Opportunities for professional development