Lifecycle Marketing Manager – Mom and Baby

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Take charge of the strategy, execution, and effectiveness of all lifecycle email, SMS, and MMS campaigns.

• Actively seek out opportunities, formulate strategic recommendations, and present data-driven solutions aimed at enhancing lifecycle performance, customer experience, and business results.

• Establish business priorities and desired outcomes for automated journeys (including onboarding, education, conversion, resupply reminders, and cross-sell opportunities) in collaboration with Marketing leadership, ensuring alignment with business unit objectives.

• Create and sustain a comprehensive lifecycle marketing journey map across email, SMS, and MMS touchpoints, utilizing it to pinpoint gaps and opportunities for engagement and conversion.

• Work in partnership with Marketing and cross-functional teams to guarantee alignment with the overall customer experience.

• Rank lifecycle initiatives based on their impact on the business, customer value, technical complexity, and organizational priorities.

• Propel segmentation and personalization strategies to provide relevant and timely communications that reflect customer behavior and their lifecycle stage.

• Ensure that lifecycle campaigns enhance site experiences, landing pages, and broader funnel initiatives.

• Formulate a content strategy and craft compelling copy for lifecycle channels (email, SMS, MMS) that resonates with mothers at each phase of their customer journey.

• Collaborate with Brand Marketing and Creative to ensure lifecycle messaging is consistent with overarching content themes, brand storytelling, tone, and design standards.

• Manage lifecycle marketing priorities within Braze, defining business requirements and campaign objectives in partnership with the MarTech team for technical execution and platform expertise.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Lifecycle & Channel Expertise – 4–6+ years of experience in lifecycle/email/SMS marketing (preferably in DTC, eCommerce, or consumer health/wellness), with a solid grasp of customer journey mapping and lifecycle strategy.

• Platform Proficiency – Practical experience with Braze (or similar platforms like Iterable/Klaviyo), including automated journeys, segmentation, and campaign migration.

• Content Skills – Demonstrated ability to write engaging email/SMS copy and align messaging with both brand voice and performance objectives.

• Attention to Detail – Produces high-quality work with meticulous attention to detail, ensuring lifecycle campaigns are thoroughly vetted, accurately executed, and optimized prior to launch.

• Analytics & Optimization – Proficient in designing and evaluating A/B or multivariate tests, and applying insights to enhance engagement and conversion.

• Data & Insights – Experienced in interpreting customer behavior and campaign performance using analytics platforms (e.g., GA4, Looker, Tableau, or similar) to inform recommendations and optimize lifecycle strategies.

• Project Management & Collaboration – Strong organizational and project management capabilities (e.g., Jira), with the ability to collaborate across Marketing, MarTech, and WebDev.

• Mindset & Ownership – A critical thinker with a builder's mentality who takes ownership from strategy through execution, is passionate about business growth, and is dedicated to maintaining HIPAA/patient confidentiality.

🏝️ Benefits

• Competitive Compensation: We provide a highly competitive compensation package that includes health, dental, vision, life insurance, a 401K with company match, and more.

• 12 weeks of parental leave for the birthing parent and 4 weeks of leave for non-birthing parent(s).

• Additional parental benefits, including fertility stipends, free diapers, and breast pumps.

• Paid holidays.

• PTO accrual from day one.

• Employee Assistance Programs.