Lifecycle Marketing Manager – Consumer

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategic direction for lifecycle programs that incorporate a blend of email, push notifications, and in-app communications, delivering exceptional interactions that enhance engagement and foster desired outcomes, along with initiatives that elevate client quality and loyalty.

• Contribute to the development of the lifecycle strategy for Consumer from both technological and marketing execution perspectives, taking responsibility for key performance metrics that promote revenue growth within the organization.

• Design and implement intricate CRM campaigns that direct clients toward relevant products and services available in the Kraken ecosystem.

• Perform data analysis on campaign outcomes, utilizing insights to refine and formulate operational strategies while managing expenditures effectively.

• Conduct thoughtful experimentation to unveil high-impact campaigns, and utilize automation to optimize engagement and retention across the entire customer lifecycle.

• Serve as a vital stakeholder in the company's growth, keeping leadership informed about ongoing developments and collaborating closely with the broader business to generate incremental value.

• Collaborate with compliance, legal, and regional operations teams to eliminate barriers in marketing efforts across priority geographical areas, ensuring 100% adherence to local regulations in our customer marketing and communications.

⛳️ Requirements

• Over 5 years of experience with a demonstrated track record in leading the creation of complex lifecycle/CRM programs from strategy through execution.

• Significant experience in building and implementing intricate CRM campaigns involving multiple stakeholders.

• Familiarity with CRM tools such as Braze (preferred but not mandatory), along with other campaign development tools.

• Proven expertise in driving lifecycle marketing outcomes primarily in a B2C environment, with experience in the crypto sector being a notable advantage.

• Comprehensive knowledge of marketing automation and CRM systems, with a history of pushing the limits of what these platforms can achieve.

• Strong copywriting abilities to aid in the creation of individual campaigns.

• Proficiency in customer segmentation strategies and subscriber management across diverse channels (omni-channel).

🏝️ Benefits

• Bonus program

• Equity program

• Wellness allowance

• Health insurance (medical, dental, vision)

• 401(k) plan