Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead a comprehensive overhaul of OpenLoop’s lifecycle marketing strategies for prospects, customers, and patients.

• Develop and swiftly experiment with marketing, onboarding, and customer success communications to enhance the uptake of our new self-service product.

• Create and refine lifecycle marketing workflows for pipeline generation, progression, customer activation, add-ons, upsells, cross-sells, and ongoing education.

• Collaborate closely with Sales and Revenue Operations to craft personalized communications that facilitate the advancement of mid-market and enterprise opportunities throughout the sales cycle.

• Take the lead in establishing OpenLoop’s customer marketing program, providing education, best practices, activation support, and growth opportunities to clients.

• Oversee and enhance patient communications in collaboration with Operations and Care teams, ensuring that patients receive clear and helpful messaging to improve their care experience.

• Work with Revenue Operations to develop personalized, AI-driven lifecycle communications tailored to various segments, personas, and lifecycle stages.

• Design, implement, and evaluate tests across email, onboarding, customer education, remarketing, and other lifecycle channels to boost conversion, activation, retention, and expansion.

• Create reports that link lifecycle marketing initiatives to business results, including influenced pipeline, revenue, attach rates, retention, expansion, and lifetime value.

• Engage with various departments to identify communication gaps, enhance customer and patient journeys, and drive measurable improvements from sales to patient experience.

⛳️ Requirements

• Over 7 years of B2B marketing experience, including a minimum of 3 years in demand generation, lifecycle marketing, or customer marketing.

• Demonstrated success in developing lifecycle programs that yield measurable business results in acquisition, activation, expansion, retention, or customer engagement.

• Exceptional written communication skills, with a proven ability to convey ideas clearly, concisely, and persuasively to diverse audiences.

• Strong analytical capabilities and the ability to assess lifecycle performance beyond just open rates and click-through rates.

• In-depth understanding of how lifecycle marketing impacts pipeline, revenue, attach rates, retention, expansion, and customer lifetime value.

• Capacity to align communications strategy with business impact for both client and patient experiences.

• Proficient in AI tools, with experience in creating customized agents, GPTs, or similar workflows to enhance copy production, personalization, testing, or campaign development.

• Proven experience collaborating closely with Sales, Revenue Operations, Customer Success, Operations, and Care teams to enhance lifecycle communications.

• A builder mentality characterized by a high degree of ownership, speed, curiosity, and attention to detail.

• Experience with self-service products is advantageous, though not mandatory.

• Familiarity with HubSpot is a plus.

• Experience with Clay is a plus.

• Background in health tech or healthcare is beneficial, but not required.

🏝️ Benefits

• Medical, Dental, and Vision plans

• Flexible Spending/Health Savings Accounts

• Flexible PTO

• 401(k) + Company Match

• Life Insurance, Pet insurance, and additional perks