Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Alabama, +30 more states.

📋 Description

• Develop and take charge of the comprehensive lifecycle marketing strategy and roadmap, covering onboarding, activation, engagement, retention, and re-engagement.

• Strategize, create, and initiate personalized, multi-channel campaigns (email, SMS, push, in-app) that guide users through their journey.

• Design journeys tailored by persona, account stage, and level of engagement; collaborate with Sales to enhance lead scoring, routing, hand-offs, and re-engagement of inactive accounts.

• Maintain a thorough experimentation roadmap: create and conduct A/B tests, analyze outcomes, and refine programs based on defined success metrics.

• Propel campaign automation and personalization by leveraging audience and behavioral insights to develop and enhance ongoing programs.

• Produce clear, brand-consistent, conversion-driven copy across various channels, ensuring a uniform voice throughout the customer experience.

• Report on the performance of lifecycle programs and channels, converting results into insights and recommendations for marketing and business leaders.

• Collaborate with Product, Data, and Engineering teams to enhance event tracking, data quality, and the infrastructure that supports lifecycle messaging.

• Work with cross-functional teams to synchronize messaging, manage sending cadence, and provide a cohesive customer experience.

⛳️ Requirements

• 8+ years of experience in lifecycle, CRM, or retention marketing, including full ownership of lifecycle strategy and execution.

• Bachelor's degree or equivalent practical experience.

• Hands-on experience with a contemporary lifecycle marketing platform (e.g., Iterable, Braze, Hubspot, Customer.io, or similar).

• Proven experience in developing multi-channel journeys across email, SMS, push, and in-app, including segmentation, automation, personalization, and triggered messaging.

• Strong analytical capabilities; adept at extracting and interpreting data, creating reports, and utilizing findings to inform decisions.

• Exceptional writing ability, with the skill to craft channel-appropriate copy that converts while remaining on-brand.

• Experience marketing to both consumer and business audiences (B2C and B2B), preferably in a marketplace; experience in healthcare or another regulated/high-trust environment is advantageous.

• Demonstrated fluency in AI, with sound judgment regarding when and how to apply it.

🏝️ Benefits

• Competitive, market-based salary aligned with your skills and experience.

• Comprehensive benefits package that includes medical, dental, and vision coverage with shared premiums.

• Company-sponsored 401(k) plan to assist you in saving for retirement.

• Commission and/or equity may be offered depending on the position.

• Unlimited vacation policy, allowing you to take a break whenever necessary.

• Generous family leave policy enabling you to spend quality time with new additions to your family.