Lifecycle Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and implement prospect-centric lifecycle campaigns across email, SMS, and push notifications using Iterable.

• Take charge of daily execution for essential prospect interactions, which include:

• - Nurturing leads and engaging prospects through tailored sequences.

• - Testing new conversion initiatives.

• - Re-engaging users through abandoned flow strategies.

• - Managing promotional and time-sensitive offer campaigns.

• Design and oversee journeys, triggers, and recurring campaigns with meticulous attention to detail.

• Collaborate with growth, design, and customer experience teams to ensure that prospect communications are timely, compelling, and aligned with the brand.

• Conduct thorough quality assurance on campaigns (logic, personalization, rendering, links, timing).

• Track funnel performance and provide insights on prospect metrics (open rates, CTR, trial initiations, conversion rates).

• Assist in A/B testing of subject lines, content, offers, timing, and segmentation strategies.

• Contribute to documenting and refining best practices and templates for the prospect lifecycle as the program expands.

⛳️ Requirements

• Minimum of 3 years of experience in lifecycle or CRM marketing, specifically targeting prospect or acquisition marketing.

• At least 3 years of direct experience with Iterable required (including journeys, triggers, segmentation, and A/B testing).

• Strong grasp of prospect segmentation, lead scoring, and messaging focused on conversion.

• Proficient in analyzing funnel data to uncover gaps and enhance conversion rates.

• Exceptionally detail-oriented with a keen instinct for quality assurance.

• Excellent and persuasive writing style that conveys urgency while maintaining Dutch's warm and trustworthy tone.

• Ability to handle multiple campaigns at once in a fast-paced environment.

• A proactive approach: ship, learn, and iterate.

• **Nice to Haves:**

• Experience in subscription services, direct-to-consumer (DTC), or consumer health/wellness sectors.

• Familiarity with growth experimentation methodologies and measuring the prospect lifecycle.

• Knowledge of HTML for troubleshooting email issues.

• Experience working alongside paid growth or product marketing teams.

🏝️ Benefits

• Health, dental, and vision insurance.

• Flexible paid time off (PTO).

• 401k retirement plan.

• Comprehensive holiday schedule.

• Opportunities for professional growth!