Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the authority and champion for our members, taking ownership of their customer journey.

• Create lead nurturing and newsletter campaigns to enhance purchase rates.

• Design and refine onboarding workflows that educate and motivate members towards achieving treatment success.

• Collaborate with cross-functional teams to identify obstacles to member engagement and initiate improvements in check-ins, appointment scheduling, and attendance, where clinically relevant.

• Analyze the factors contributing to member churn and formulate programs aimed at boosting member retention.

• Establish key performance indicators (KPIs) to assess how effectively we are managing the member lifecycle.

• Evaluate programs to determine their impact on our success metrics and balance our initiative portfolio to enhance KPIs.

⛳️ Requirements

• Over 3 years of experience in managing B2C lifecycle marketing within a dynamic marketing team.

• Strong quantitative and analytical abilities; skilled in utilizing data to enhance daily performance.

• Proven history of effective collaboration and the capability to influence diverse teams and functions.

• Familiarity with contemporary marketing automation tools to implement lifecycle marketing programs.

• Experience in the health tech sector is an advantage.

• BA/BS degree or equivalent knowledge or experience.

🏝️ Benefits

• A competitive salary

• Stock options to provide you with equity

• Comprehensive health care coverage (medical, dental, vision) fully paid for

• Pet insurance

• Life insurance & short/long-term disability

• 401k plan

• Unlimited PTO and sick leave

• Parental leave

• Flexibility to work remotely with a schedule that suits you best

• Additional memberships and perks