Lifecycle Marketing Manager

This is a fully remote position, open to applicants in New Mexico, +3 more states.

📋 Description

• You will serve as the key advocate for Banyan’s retention marketing initiatives, focusing on email, SMS/RCS, loyalty programs, and subscription services.

• Your role will involve utilizing Klaviyo and Skio to minimize churn, enhance save rates, recover payments, and develop lifecycle sequences that ensure our subscribers remain satisfied and positively engaged with their Banyan experience.

• You will report directly to our Director of Marketing and work closely on a daily basis with our Brand Content Project Manager, Senior Designer, and Digital Experience Lead.

⛳️ Requirements

• A minimum of 4 years of experience in email marketing, lifecycle marketing, or retention marketing, preferably within DTC ecommerce, wellness, or subscription-based companies.

• Proficient in Klaviyo at an advanced level.

• Proven experience in subscription retention strategies (such as churn reduction, cancellation saves, and payment recovery) with measurable results you take pride in.

• Familiarity with Skio or Recharge is a significant advantage.

• Experience in SMS marketing along with a solid understanding of compliance regulations (TCPA, carrier guidelines).

• Excellent analytical capabilities.

• Authentic copywriting skills.

• Strong organizational instincts and a collaborative approach to teamwork.

• A genuine interest in wellness, Ayurveda, or brands driven by a mission.

🏝️ Benefits

• Generous PTO and sick leave.

• Medical, dental, and vision insurance.

• HSA/FSA options.

• Company-sponsored short-term disability and life insurance.

• 401k plan with company matching.

• Employee discount programs.

• Profit sharing and many additional perks!