Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Alabama, +3 more states.

📋 Description

• Design, implement, and enhance multi-channel lifecycle marketing campaigns, such as email and SMS, to engage prospective students, encourage actions, and maintain conversion rates.

• Manage communications throughout the student journey, from initial inquiries to alumni relations.

• Assess and provide reports on the effectiveness of campaigns through defined metrics.

• Track lifecycle KPIs related to applications, enrollments, and student starts.

• Spearhead the optimization of lifecycle communications by leveraging data-driven insights.

• Ensure the uniformity of lifecycle communications across various platforms.

• Collaborate with the Creative Manager to uphold brand standards.

• Formulate testing strategies for personalized communications, targeted offers, and messaging to enhance student retention and program engagement.

• Assist academic and administrative leadership with data-informed insights and forecasts for strategic planning and decision-making.

• Oversee stakeholder management and advance key marketing initiatives in collaboration with cross-functional teams.

• Interact with students and ACE personnel in real-time through digital and electronic media.

⛳️ Requirements

• A bachelor's degree in marketing, business management, or a related discipline.

• Over 5 years of experience in lifecycle marketing, ideally within the higher education sector.

• Demonstrated success in developing, executing, and analyzing strategic campaigns.

• In-depth knowledge of B2B and/or D2C lifecycle marketing and customer behavior.

• Proficiency in CRM and marketing automation tools, particularly Microsoft Dynamics and Click Dimensions.

• Strong analytical abilities to interpret educational data and apply it to marketing strategies.

• Outstanding communication skills, with a capacity to lead initiatives and influence teams.

• Exceptional organizational and time management capabilities.

• Strong critical thinking and problem-solving skills, with a keen attention to detail.

• Ability to work autonomously with minimal supervision as well as collaboratively with cross-functional teams.

• Capacity to thrive under pressure and meet tight deadlines.

• Self-driven, innovative, efficient, collaborative, and team-oriented.

• Dedication to the College's Impact mission and civic engagement efforts.

• Minimum remote internet bandwidth requirement of 50 Mbps download and 5 Mbps upload.

• Candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama are not eligible for consideration.

🏝️ Benefits

• Eligibility for an annual bonus for all full-time staff members.

• Comprehensive medical, dental, and vision insurance coverage.

• Options for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

• Paid parental leave.

• Paid time off for volunteering.

• Tuition reimbursement and reduction programs.

• Generous paid time off (PTO).

• 401k plan with employer matching contributions.

• Full-service wellness and Employee Assistance Program (EAP).

• Employee recognition and awards programs.

• Employer-funded life and Accidental Death & Dismemberment (AD&D) insurance.

• Short-term disability coverage.

• Employer-funded long-term disability insurance.

• Virtual-first work environment.

• Inclusive workplace culture.

• Support for reliable internet service requirements for remote work.