Lifecycle & Email Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Director of Demand Generation to develop the prospect lifecycle and email strategy.

• Formulate communication plans targeting prospects and buyers at various lifecycle stages.

• Oversee the master email calendar, including send volume, audience prioritization, contact frequency, and channel cadence.

• Detect gaps in the prospect journey and suggest nurture, re-engagement, or conversion initiatives.

• Construct and implement automated email journeys, nurture programs, follow-up sequences, and triggered communications.

• Supervise email production, ensuring content coordination, responsive formatting, personalization, testing, approvals, scheduling, and quality assurance.

• Create or refine email copy and calls to action in collaboration with campaign, content, and Product Marketing stakeholders.

• Develop audience and contact strategies based on persona, industry, account tier, lifecycle stage, engagement, intent, product interest, and campaign history.

• Specify segmentation, personalization, suppression, and eligibility criteria.

• Manage ongoing and campaign-specific nurture programs.

• Design follow-up journeys for webinars, events, content engagement, digital behavior, and high-intent actions.

• Formulate re-engagement strategies for inactive leads, stalled accounts, past high-intent prospects, and closed-lost opportunities.

• Create a roadmap for A/B and multivariate testing.

• Track deliverability, inbox placement, bounce rates, unsubscribe rates, spam complaints, engagement, and list health.

• Identify performance challenges and enhance content, cadence, segmentation, personalization, or technical setup.

• Assess email and lifecycle performance in terms of engagement, conversion, progression, sales handoff, and program contribution.

• Generate recurring performance summaries and propose process enhancements.

• Collaborate with Revenue Operations and Marketing Operations on reporting, attribution, data quality, and measurement.

⛳️ Requirements

• Minimum of 4 years of experience in B2B email, lifecycle, nurture, or marketing automation with direct oversight of campaigns and journeys.

• Practical experience in building automated programs within Marketo or another leading marketing automation platform.

• Proven success in developing nurture, re-engagement, lead-conversion, segmentation, or personalization programs.

• In-depth knowledge of email production, responsive design, quality assurance, testing methodologies, deliverability, list management, and contact strategy.

• Experience utilizing analytics to assess campaign performance and provide optimization recommendations.

• Strong writing and editing capabilities, along with an understanding of message sequencing and calls to action.

• Exceptional project management skills, with the ability to coordinate multiple sends, campaigns, and stakeholder inputs.

• Capability to work independently while collaborating across a distributed marketing and go-to-market organization.

• Preferred qualifications include advanced Marketo experience, knowledge of Salesforce, B2B SaaS, account-based marketing, HTML/CSS, deliverability tools, data enrichment or account intelligence platforms, privacy/accessibility regulations, and AI tools.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Flexible Spending Accounts

• PTO

• Paid and Floating Holidays

• 401k with Company match and immediate vesting

• Company-funded Life Insurance

• Employee Assistance Programs

• No-cost Mental Health Benefits

• Annual Bonus Opportunity of 10%