Lifecycle & Email Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Taking ownership of all written communication — including subject lines, body text, and CTAs — across email and SMS platforms.

• Transforming a solid technical framework into a channel that recipients eagerly anticipate.

• Developing lifecycle flows that resemble a genuine conversation rather than a monotonous drip campaign.

• Crafting messages tailored for a college-age demographic, ensuring the tone feels relatable rather than impersonal.

• Offering insightful analysis on performance metrics — not just interpreting the data, but understanding the actions they suggest.

• Lead the conceptualization for email and SMS, maintaining final authority on subject lines, preview text, headers, body content, and CTAs during all major marketing initiatives at Fresh Prints.

• Collaborate with our branding and creative teams to ensure every communication aligns with our brand identity.

• Create a campaign content calendar that integrates with the overall marketing timeline, ensuring email and SMS deliver the right message at the appropriate time.

• Manage A/B testing for subject lines, content strategies, and CTAs — applying disciplined learning from the results.

• Compose messages that resonate with college students: content crafted specifically for them, avoiding generic marketing tones.

• Direct the strategy and content for Fresh Prints' lifecycle communications: welcome series for new subscribers, post-purchase engagement, cart and browse abandonment, re-engagement, and win-back efforts — across both email and SMS.

• Evaluate the current lifecycle program to identify gaps, underperforming flows, and opportunities in the customer journey where engagement could be enhanced.

• Manage audience segmentation: determine the audiences and journey logic that dictate who receives what and when.

• Write and test refined lifecycle content, creating flows that foster a dialogue with the customer rather than a mere sequence of tasks.

• Track deliverability and engagement metrics — including open rates, click-through rates, unsubscribe rates, spam complaints, and bounce rates — to maintain a strong sender reputation.

• Adhere to email and SMS deliverability best practices: list hygiene, warming up protocols, segmentation for engaged versus unengaged audiences, suppression management, and compliance.

• Regularly report on performance metrics — analyzing what works, what doesn’t, and the adjustments being made based on the data.

• Provide a perspective: rather than merely stating "open rate was 28%," articulate what that reveals about the subject-line strategy and outline forthcoming tests.

⛳️ Requirements

• 4-8 years of experience in email, lifecycle, or CRM marketing, or a closely related role with a primary focus on writing.

• Practical experience with an ESP or marketing automation platform (such as Iterable, Klaviyo, HubSpot, Braze, or similar); experience with SMS platforms is a plus.

• Proven comprehension of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the associated segmentation logic.

• Familiarity with email/SMS performance metrics — open rates, CTR, unsubscribe rates, and deliverability indicators — along with the capacity to extract meaningful insights.

• Basic proficiency in HTML/CSS for email (capable of troubleshooting and modifying templates).

• Exceptional written communication skills — your writing is clear and engaging, avoiding typical marketing jargon.

• Experience writing for a consumer audience is highly advantageous; a background in B2C or DTC is preferred over B2B or enterprise contexts.

🏝️ Benefits

• Work From Home / Remote opportunities.

• Competitive annual salary.

• Opportunities for learning and development.

• A positive working culture.

• A 2-month paid Sabbatical for eligible employees.