Lifecycle & Email Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Taking ownership of all written communications — including subject lines, body content, and CTAs — for both email and SMS channels.

• Transforming a robust technical setup into a channel that recipients eagerly anticipate.

• Creating lifecycle flows that engage users in a conversational manner.

• Crafting content tailored to a college-age audience, using a relatable and appropriate voice.

• Providing insightful perspectives on performance metrics.

• Leading the conceptualization of email and SMS strategies.

• Collaborating with brand and creative teams.

• Establishing a content calendar for campaigns.

• Managing A/B testing for subject lines, content strategies, and CTAs.

• Composing messages that connect with a college-age demographic.

• Directing the strategy and content for Fresh Prints' lifecycle communications.

• Evaluating the current lifecycle program to identify areas for improvement.

• Overseeing audience segmentation.

• Writing and testing enhanced lifecycle content.

• Tracking deliverability and engagement metrics.

• Regularly reporting on performance metrics.

• Sharing insights on performance analytics.

⛳️ Requirements

• 4-8 years of experience in email, lifecycle, or CRM marketing.

• Practical experience with an ESP or marketing automation platform (such as Iterable, Klaviyo, HubSpot, Braze, or similar).

• Proven knowledge of lifecycle programs, including welcome series, post-purchase flows, re-engagement strategies, cart abandonment, and the underlying segmentation logic.

• Familiarity with email/SMS performance metrics — such as open rates, CTR, unsubscribe rates, and deliverability indicators.

• Basic skills in HTML/CSS for email formatting.

• Excellent written communication abilities.

• Experience in writing for a consumer audience is highly advantageous.

🏝️ Benefits

• Work From Home / Remote options available.

• Competitive annual salary.

• Opportunities for learning and development.

• A positive and engaging workplace culture.

• 2-month paid sabbatical for eligible employees.