Lifecycle Conversion Manager – SaaS

📋 Description

• Optimization of Conversion Rates

• Implement a continuous A/B testing program across various touchpoints, including landing pages, paywall, pricing page, signup flow, and checkout process.

• Collaborate with design and engineering teams to expedite test deployment and ensure accurate instrumentation.

• Utilize heatmaps, session recordings, and funnel analytics to pinpoint friction points and prioritize tests accordingly.

• Take ownership of pre-conversion KPIs such as visitor-to-signup rate, signup-to-paid conversion, paywall conversion, and checkout completion.

• Maintain a prioritized backlog of tests aligned with revenue impact.

• Upsell System (Transitioning from Free to Paid)

• Develop and enhance five behavioral email sequences aligned with specific user signals: ghost signups, unused credits, exhausted credits, partial feature adoption, and high usage nearing limits.

• Set up trigger logic in the ESP while collaborating with engineering to ensure events trigger correctly.

• Create or oversee copywriting for all upsell sequences.

• Conduct continuous A/B testing on subject lines, messaging angles, timing, and calls to action.

• Take responsibility for the upgrade conversion rate as a key performance indicator.

• Retention System (Engagement of Paid Users)

• Construct a user Satisfaction Score ranging from 0 to 100 that incorporates usage, feature engagement, survey responses, and login behavior.

• Identify and direct the four retention segments (Champion, Engaged, At-Risk, Dormant) into separate email sequences.

• Implement a comprehensive survey framework, including onboarding NPS, quarterly NPS, feature feedback, re-engagement, and churn surveys.

• Reassess segment thresholds quarterly.

• Take ownership of monthly churn rates and retention KPIs.

• Email and Testing Infrastructure

• Lead the selection process for an Email Service Provider (ESP) such as Klaviyo, Customer.io, or a similar platform.

• Manage domain authentication protocols (SPF, DKIM, DMARC) and ensure deliverability.

• Define the event tracking pipeline (using Segment or equivalent) in collaboration with engineering.

• Develop a reusable template library and establish list hygiene workflows.

• Create a consolidated performance dashboard that encompasses both CRO and lifecycle KPIs.

• Acquisition Email (Collaborative Role, Not Ownership)

• The acquisition email strategy is managed by the growth and paid marketing teams. You will provide strategic insights on sequence structure and copy while identifying potential handoff opportunities between acquisition and lifecycle. You will not manage the broadcast calendar or the paid acquisition list.

⛳️ Requirements

• 4 to 6 years of experience in lifecycle, retention, or marketing automation, preferably within SaaS, consumer technology, or subscription services.

• Hands-on experience with a modern behavioral ESP (such as Klaviyo, Customer.io, or similar).

• Proficient in configuring complex trigger logic rather than simply sending campaigns.

• Proven experience in executing CRO programs: conducting hypothesis-driven testing, applying statistical rigor, launching tests alongside design and engineering, and utilizing tools like VWO, Optimizely, or GA experiments.

• Strong grasp of event-based trigger architecture and the ability to specify events for engineering teams.

• Capability to write on-brand copy as well as configure behavioral logic, as this role encompasses both aspects.

• Demonstrated success in enhancing conversion, retention, or upgrade rates through measurable initiatives.

• Comfortable with data analysis: defining segments, reviewing performance reports, and making data-informed decisions.

• Experience in integrating NPS or satisfaction surveys into marketing workflows.

• **Nice to Have**

• Experience in marketing to student demographics or price-sensitive consumer segments.

• Familiarity with Segment or comparable Customer Data Platforms (CDPs).

• Background in product-led growth or freemium conversion strategies.

• Experience in establishing lifecycle and CRO infrastructure from the ground up.

• Knowledge of email verification tools and best practices for deliverability.

🏝️ Benefits

• Competitive salary in USD

• Fully remote work opportunity