Legal Tech Content Marketing Writer

This is a fully remote position, open to applicants in United States.

📋 Description

• Provide continuous content marketing support to assist the client in enhancing brand awareness, generating demand, and aiding lead generation beyond paid advertising and events.

• Work closely with the marketing team, product marketing, and subject matter experts to create content across various channels while ensuring consistent messaging throughout campaigns.

• Compose long-form blog articles and resource-oriented content.

• Develop monthly email campaigns targeting both customers and prospects.

• Craft engaging case studies that showcase customer success stories.

• Write copy for landing pages related to marketing campaigns and product initiatives.

• Generate organic social media content for platforms such as LinkedIn, Instagram, and other emerging social channels.

• Support product launches, feature announcements, and integration releases with coordinated messaging.

• Create campaign-driven content that ensures consistency across blogs, emails, landing pages, one-pagers, and social media platforms.

• Tailor messaging for various audience segments, including enterprise and mid-market law firms.

⛳️ Requirements

• Demonstrated experience in writing for B2B SaaS companies.

• Background in writing for legal technology, legal services, or plaintiff law firms is highly preferred.

• Exceptional skills in both long-form and short-form content writing.

• Capacity to translate intricate technical concepts into clear and engaging marketing content.

• Experience in developing integrated, multi-channel marketing campaigns.

• Knowledge of SEO best practices and keyword optimization techniques.

• Experience conducting interviews with subject matter experts and incorporating their technical insights into content.

• Strong organizational abilities with the capability to manage multiple priorities and adhere to deadlines.

• Familiarity with working within HubSpot marketing environments is preferred.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Collaborate with a talented and passionate team.

• Gain exposure to a variety of marketing channels and best practices.

• Flexible working arrangements to promote work-life balance.