Lead Writer

This is a fully remote position, open to applicants in Arizona, +4 more states.

📋 Description

• Work collaboratively with designers, art directors, and creative leaders to conceptualize and define the narrative and copy direction for HOKA campaigns and brand initiatives.

• Generate, develop, and showcase bold creative ideas and storytelling that evoke emotion, capture attention, and drive measurable results.

• Convert strategy and creative briefs into captivating copy concepts, narratives, and messaging that resonate deeply with runners, hikers, and movers of all types.

• Create and shape stories across various digital platforms—digital campaigns, site updates, social media—ensuring that every interaction embodies HOKA’s distinctive voice.

• Develop retail, experiential narratives, and product-centric videos that transform moments of discovery into enduring brand connections.

• Collaborate with teams to enhance athlete and product stories that celebrate performance, potential, and the joy of movement.

• Act as a champion for the HOKA voice, ensuring that communications reflect the brand's personality, values, and storytelling principles.

• Cultivate extensive expertise in HOKA product language, innovation narratives, and messaging frameworks to guarantee consistent communication of product benefits and technologies across all channels.

• Utilize a thorough understanding of running, outdoor, and lifestyle culture to ensure that brand and product storytelling remains authentic, relevant, and connected to the communities served by HOKA.

⛳️ Requirements

• A Bachelor’s degree or equivalent professional experience.

• A strong and diverse portfolio showcasing strategic thinking, creative conceptualization, and compelling storytelling across retail brands and various mediums.

• Over 9 years of experience in an advertising agency or an in-house creative environment.

• A genuine passion for performance and lifestyle brands, along with alignment to a values-driven company culture.

• Expertise in both print and digital marketing and advertising.

• Proven capability in creating persuasive short-form and long-form writing.

• A confident presenter with the ability to effectively promote creative ideas and concepts.

• A deep understanding of marketing and advertising principles.

• Authentic interest and experience in performance product brands (preferred).

• Strong creative problem-solving abilities and strategic thinking skills.

• A motivated self-starter with a high level of drive and initiative.

• A collaborative team player who can inspire and support colleagues.

• Excellent organizational and time-management capabilities.

• Keen attention to detail and accuracy in all tasks.

• Awareness of cultural and creative trends and their commercial applications.

• Thrives in collaborative, fast-paced creative environments.

• Skilled in contributing to brainstorming sessions, campaign development, creative briefs, and execution.

• Ability to manage multiple projects simultaneously while balancing competing writing needs effectively.

• Capable of strategic thinking and creative conceptualization.

• Excellent communication and presentation skills, capable of articulating creative concepts and strategies to diverse stakeholders.

• Detail-oriented, process-friendly, and able to work within tight timelines on multiple projects simultaneously.

• Exhibits a high level of personal integrity, empathy, and respect for others.

• A passion for sports—particularly trail and road running—and an understanding of the athletic footwear market is a plus.

• Demonstrates authenticity, champions diverse and effective teams, drives strategy, cultivates innovation, delivers results, and builds connections.

🏝️ Benefits

• Competitive Pay and Bonuses.

• Financial Planning and Wellbeing.

• Time Away from Work.

• Extras, Discounts, and Perks.

• Growth and Development Opportunities.

• Health and Wellness Programs.