Lead User Acquisition – Mobile Games

This is a fully remote position, open to applicants in Vietnam.

📋 Description

• Oversee the comprehensive User Acquisition strategy for mobile game titles in both Tier 1 and emerging markets.

• Strategize, initiate, and enhance campaigns on platforms such as Meta, Google UAC, TikTok, AppLovin, Unity Ads, and other performance-driven channels.

• Handle substantial advertising budgets while optimizing for ROAS, LTV, and user quality.

• Develop a systematic creative testing framework in collaboration with designers and video editors to boost CTR and IPM.

• Examine player cohorts and refine campaigns utilizing metrics like CPI, ROAS, Retention, ARPU, LTV, Payback Period, and IPM.

• Work closely with Product and Game Design teams to enhance monetization strategies and player retention.

• Discover growth opportunities through channel expansion, market experimentation, and audience segmentation.

• Guide UA specialists and implement best practices for effective campaign management and reporting.

⛳️ Requirements

• A minimum of 4 years of experience in User Acquisition or Performance Marketing specifically for mobile games.

• Demonstrated success in profitably scaling casual, puzzle, hybrid-casual, or mid-core games.

• Practical experience with Meta Ads, Google Ads, TikTok Ads, AppLovin, and Unity Ads.

• Strong comprehension of mobile gaming KPIs: CPI, ROAS, LTV, Retention, ARPU, CTR, and IPM.

• Proven experience managing monthly UA budgets exceeding $100K.

• A data-driven approach complemented by strong analytical and experimentation abilities.

• Exceptional communication skills with the capability to work autonomously in a remote setting.

• Familiarity with AppsFlyer, Adjust, Firebase, or Tableau.

• Knowledge of SQL for campaign and cohort analysis.

• Experience in launching games on a global scale (US, EU, SEA).

• Leadership experience in managing a User Acquisition team.

🏝️ Benefits

• Competitive salary plus performance-based bonus.

• 100% remote work opportunity within Vietnam.

• Significant ownership over User Acquisition strategy and budget.

• Opportunity to work on globally launched mobile games alongside a skilled product team.