Lead Specialist, Audience Development – Fundraising

This is a fully remote position, open to applicants in Arizona, +31 more states.

📋 Description

• Facilitate dynamic donor acquisition efforts through creative digital outreach, multi-channel direct responses, and strategic audience growth.

• Direct comprehensive portfolio initiatives to enhance lifetime value while balancing strategies for donor retention and minimizing attrition.

• Collaborate with Fundraising and Product teams to enhance donor experiences, audience segmentation, and lifecycle pathways across both acquisition and retention funnels.

• Create customized journeys to provide an exceptional experience that promotes lead generation, donor conversion, and retention within both new and existing audiences.

• Formulate strategies for upgrades and cross-selling to boost donor lifetime value.

• Manage the complete campaign implementation process, executing complex data selections and segmentation to ensure effective delivery.

• Continuously improve supporter interactions by ensuring all individual giving communications are donor-centric and consistent across channels.

• Track KPIs, generate reports, and adapt strategies to achieve revenue and volume objectives related to acquisition, retention, attrition, upgrades, and lifetime value.

• Assist in forecasting, performance projections, and ROI tracking across acquisition and specialized giving initiatives.

• Collaborate with the data team to ensure analyses aid in strategic decision-making.

• Engage in donor research efforts (e.g., user testing, surveys, focus groups) to guide program enhancements.

• Support the Audience Strategy team in comprehensive initiatives aimed at boosting donor retention, upgrade prospects, and enhancing donor lifetime value.

• Work closely with colleagues throughout Fundraising to guarantee that activities are well-coordinated, strategic, and centered around supporters.

⛳️ Requirements

• Demonstrated experience in managing and analyzing extensive individual giving programs, effectively balancing acquisition with retention and upgrading efforts.

• Proficient in working with detailed audience segmentation, data analysis, and managing intricate donor journeys across various audience segments.

• Comfortable handling donor KPI metrics and leveraging them to inform strategic decisions.

• Experience in managing external fundraising agencies for the execution of complex marketing and development strategies.

• Background in launching and managing paid acquisition and lead generation campaigns across diverse channels, utilizing integrated direct response tactics and applying growth marketing strategies.

• Extensive knowledge in donor retention, mid-level upgrade strategies, individual donation management, and methods for increasing donor lifetime value.

• Comprehensive understanding of supporters, market dynamics, and the charitable sector to anticipate future trends in global fundraising markets.

• Familiarity with tax-smart giving vehicles, such as the operational and strategic intricacies of Donor-Advised Funds (DAFs).

• Exceptional organizational and project management abilities, with a talent for prioritizing and managing multiple tasks concurrently.

• Strong communication and collaboration skills, enabling effective teamwork across different departments.

• A proactive, results-driven attitude, with a dedication to ongoing improvement and learning.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off